Brooke Shields sues major retailers over ‘Brooke S’ eyebrow pencil
Actress Brooke Shields is suing some of the biggest names in the beauty industry for producing and selling an eyebrow pencil with her name on—it without her consent.
The 53-year-old actress was out shopping when she stumbled on a Charlotte Tillbury Brow Lift Eyebrow Pencil in the shade ‘Brooke S.’
Charlotte Tillbury Beauty is owned by the celebrity makeup artist of the same name.
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According to Shields, the move “undoubtedly attracts consumers hoping to emulate her signature look” as they hope to gain money off of her without her permission.
Shields is suing for the violation of her rights of publicity. She is also seeking disgorgement of profits, plus damages.
The list of defendants also include retailers Beautylish, Bergdorf Goodman, Bloomingdale’s, J.C. Penney, Neiman Marcus, Nordstrom, Sephora, and YNAP.
Shielding her assets
In a statement, Shields emphasized that she spent decades cultivating her public image. She has carefully curated her business and endorsement deals, she said.
“From the beginning of her career, Shields’s bold eyebrows have been the trademark of her look and a target for endorsements and collaborations,” the complaint said, written by Shields’ lawyer, Attorney Alex Weingarten.
Speaking with People, Weingarten said:
“Charlotte Tilbury and its related retailers have attempted to profit off of Brooke’s signature look by stamping Brooke’s name on an eyebrow pencil without her consent. This is an egregious violation of Brooke’s rights, which we will litigate vigorously to vindicate.”
The complaint notes that Shields has not endorsed any cosmetic products since her deal with MAC Cosmetics in 2014.
It also mentions that Shields is currently spending “time and resources investigating and developing opportunities to create her own cosmetics line with an emphasis on eyebrow-enhancing products.”
Apart from the ‘Brooke S’ shade, other shades include ‘Grace K’, ‘Cara D’, and ‘Naomi.’ Both appear to be references to Grace Kelly, Cara Delevingne, and Naomi Campbell respectively.
All about Brooke
Brooke Shields is an American model and actress who first found stardom at 12 years old for her role in Pretty Baby (1978).
Shields has modeled for Calvin Klein and MAC Cosmetics and has been on the cover of Vogue magazine. She starred in the films Endless Love (1981) and Sahara (1983), as well as on the television shows Law & Order: Special Victims Unit and Jane the Virgin.
Shields has two Golden Globes nominations for her work in Suddenly Susan (1996). She has five published books to date.
Brooke Shields is largely considered a style icon, particularly for her thick, bushy brows. Shields was famous at a time when ultra-thin brows were considered the norm, so her arches were all the more outstanding.
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