Happy international women’s day! Organic Permanent Makeup stands with women all over the world who have long been fighting to look and feel good at the same time. We know it’s not always easy. That’s why we’re here to help.
In a busy world, putting on makeup and getting our hair done can feel like a luxury we can’t afford. At the same time, we need to look presentable in the office and as we step out in public.
What’s a girl to do?
And as if that’s not hard enough, we have sisters who suffer from conditions that stop them from feeling their best. Alopecia, cancer, and other hair loss conditions can impede anyone’s self-confidence. We may be strong, but we sure aren’t invincible.
Strutting the road less traveled
OPM chose to focus on microblading as a means to boost women’s confidence everywhere. There are two reasons we went down this road:
- Expertise. Our founder, Lorine Mikhaeil, has long loved all things permanent makeup. In fact, she pioneered the production, distribution, and use of organic permanent makeup in the US. It made sense to start a microblading business!
- Experience. We know how much looking good leads to feeling good. Not all men understand how well-groomed eyebrows or the perfect lip color can change how we see ourselves. That’s why OPM, a women-led business, is using its expertise to help women like what they see in the mirror.
As microblading enthusiasts, we know first hand how microblading can:
- Cut down on the time we spend on makeup routines
- Boost self-confidence by restoring the appearance of areolas and scalps
- Help save on money spent buying makeup
- Maintain our youthful look while allowing us to explore new trends
Permanent makeup helped us become our better selves, and we wanted to help others feel the same way.
It’s not “just” makeup
Society is quick to ridicule things that mean a lot to women. We hear people complain about how invested we are in our looks. We see comments on social media calling us obsessed with makeup tutorial videos.
What many don’t know is it’s not “just” makeup. In fact, it’s never “just” makeup.
In our article An ode to red lipstick, timeless beauty classic, we detail the long history of red lipstick. At different points in time, red lipstick (or lipstick in general) represented femininity, sexuality, and even rebellion.
Putting on lipstick isn’t just about changing the color of our lips. It’s about honoring women’s right to look however the hell they want to look—something we didn’t always have. Something we had to fight for.
Eyebrows get the same treatment. People mock the million-dollar eyebrow industry by poking fun at our dedication to having good eyebrows.
But what does having good brows mean to us women?
Well, for the longest time, the beauty industry had no idea how to take care of eyebrows. We either overplucked them or just let our arches be…and hoped we didn’t look too bad.
Once we finally found our footing, we collectively decided to start grooming our brows to perfection. From religiously using castor oil to getting microblading, women all over the world started embracing their arches.
So, it’s not “just” eyebrows. It’s about us discovering how to take care of our less favorite feature–and then grooming them to become one of the most striking parts of us. It’s about embracing and taking care of every part of our bodies.
Don’t let anyone tell you how you should look
It’s 2019. We’ve come a long way from the days when women were required to dress modestly or when we were banned from using lipstick.
In this day and age, looking good is a celebration of women everywhere.
So, as we celebrate International Women’s Day, we raise our wine glasses to women all over the globe who aren’t afraid to embrace their definition of beauty.
Keep doing you, sister.
The Organic Permanent Makeup Family