Who hasn’t heard of the keto diet? Everyone, from life-long couch potatoes to serious health buffs, knows at least one person who’s tried the keto diet. But some bad news has come our way: apparently, the keto diet might be linked to hair loss. Here’s why.

Hold up: what’s a keto diet?

The ketogenic diet, more popularly known as the “keto diet,” is a low-carb, high-fat diet. It aims to transition the body from burning carbohydrates to burning fat, often resulting in significant, if not dramatic, weight loss.

The metabolic state called “ketosis” helps the body burn fat at a more efficient rate, as well as turn fat into ketones in the liver. These ketones supply energy for the brain.

On top of its weight loss benefits, the ketogenic diet also:

  • Causes massive reduction in blood sugar

  • Causes significant reduction in insulin levels

  • Can improve risk factors like body fat, cholesterol levels, blood pressure, and blood sugar

  • Can reduce symptoms of Alzheimer’s disease, as well as slow its progression

  • May cause reduction in the seizures of epileptic children

  • Helps improve symptoms of Parkinson’s disease

  • May help improve acne

While on the keto diet, you’ll need to avoid or completely eliminate the following:

  1. Sugar (e.g. soda, fruit juice, cake, ice cream)

  2. Grains and starches (e.g. wheat-based products, rice, pasta, cereal)

  3. All fruits except small portions of berries

  4. Beans and legumes (e.g. peas, chickpeas, lentils)

  5. Root vegetables and tubers (e.g. potatoes, carrots, parsnips)

  6. Low-fat and diet products

  7. Condiments and sauces

  8. Unhealthy fats (e.g. processed vegetable oils, mayonnaise)

  9. Alcohol

Foods allowed during a keto diet include all kinds of meat, fatty fish, eggs, butter and creams, cheese, nuts, healthy oils, and low-carb veggies.

Of course, like most crash diets, the keto diet can have some significant side effects.

Will the keto diet really cause hair loss?

It’s not a cause-and-effect thing in that keto dieting = hair loss. But there is a chance you will experience hair loss if you are not mindful of how your go about with your diet.

Dieticians point to three possible reasons for hair loss associated with the keto diet: 1) lack of protein, 2) lack of calories, and 3) rapid weight loss.

Not enough protein prevents the body from properly growing hair. “The skin will not have the necessary building blocks for healthy hair growth,” Dr. Joshua Zeichner, MD, told Women’s Health Magazine.

However, he also said that those protein deficiencies are rare. In fact, calorie restriction may be the culprit.

“Severe calorie restriction can cause the body to conserve energy and spend less energy on hair growth, which can result in the shedding of hair and slowed or halted new hair growth,” he explained.

The third possible culprit is less possible than the first two, but it’s possible all the same.

Dr. Zeichner said that although there is yet to be actual evidence to support the claim, many theorize that the body becomes too strained during the process of ketosis, which then impedes the hair growth process.

Bottom line: if you’re not watching your proteins and calories, then you might be a candidate for hair loss due to the keto diet.

Can I prevent hair loss while being on the keto diet?

To combat hair loss during a keto diet, make sure that 15 percent of your daily calorie consumption comes from protein.

You can also take high-quality multivitamins to avoid other nutrient deficiencies.

Dieticians also generally advise against crash diets as it can indeed stress out the body. Instead, opt for slower diets that give you a well-rounded daily dose of nutrients.

Of course, it’s best to consult with a dietician before attempting any diet, keto or otherwise.

How do I remedy hair loss due to the keto diet?

If you’re already on the keto diet and are experiencing hair loss, here’s what you can do:

1. Head straight for a dermatologist.

Don’t jump to conclusions and self-medicate. Dermatologists will help you determine first if, indeed, your hair loss is caused by your keto diet. Because while that’s possible, it’s also possible that the cause is something else entirely.

2. Go through the blood tests.

Blood tests will determine the true reason behind your hair loss.

3. Make changes accordingly.

If the reasons are truly diet-related, then be prepared to make some changes to your food intake. If you didn’t before, now is the time to consult with a dietician about the diet you want to maintain.

Don’t let hair loss stop your weight loss

Don’t wait until you’re resorting to hair loss solutions like scalp microblading or hair transplants.

With proper planning and professional advice, you can lose weight while maintaining your gorgeous locks!

(Psst, if you’re looking for hair loss solution options, we offer scalp microblading! It’s safe, organic, and super easy to maintain. Click here to learn more.)

If you haven’t heard the name Billie Eilish before, we completely understand. The up-and-coming artist has a Gen Z fanbase, but we wouldn’t be surprised if she becomes a household name soon. Especially with those eyebrows.

The 17-year-old singer first found fame when she uploaded her song Ocean Eyes on SoundCloud in 2014. Often collaborating with brother Finneas O’Connell (Glee, Modern Family), Billie Eilish Pirate Baird O’Connell easily appeals to younger audiences with her well-written, indie electropop music.

Billie has collaborated with artists like Khalid, as well as lent her songs Bored and Lovely to the 13 Reasons Why soundtrack. She’s also one of the youngest artists to perform at the popular (albeit controversial) music festival Coachella.

Her latest album, “When We All Fall Asleep, Where Do We Go?” came out to mostly positive reviews. Rolling Stone described it as “dressed-down avant-pop with D.I.Y. immediacy and intimacy that cans till hold its own amid Top 40 maximalists like Ariana Grande and Halsey.”

On top of her haunting vocals and catchy music, Billie’s blue hair and beautiful brows make her an icon-in-the-making.

Bustle spoke with Billie’s makeup artist, Robert Rumsey, who said that Billie has naturally flawless eyebrows. These arches don’t give Rumsey a difficult time, as he only has to make “minimal, precise” changes.

“I draw in a few hairs with Benefit’s Precisely, My Brow eyebrow pencil,” he said. “It has the perfect amount of firmness and pigment, and I know it won’t move. Then I brush the hairs up with 2-Hr Brow Setter in Clear. It holds so well without leaving a film on the hairs.”

Get Billie Eilish’s eyebrows and makeup look

Whether or not you have naturally gorgeous brows like Billie’s, Rumsey’s brow advice rings true:

“Draw the hairs in the direction of the natural growth. It’s more modern than filling in the entire brow,” he said.

This technique also prevents the brows from looking opaque; Rumsey is a fan of being able to see brow’s actual hairs.

Billie’s go-to look is a no-makeup makeup look. According to Rumsey, it’s about evening out the skin.

“You don’t need a ton of products,” he said. “A good foundation and concealer. I prefer buildable products. I like translucent loose powder for the T-zone and cream highlighters that aren’t sticky.”

Less is definitely more

With natural beauty the trend to watch, it makes sense to have Billie Eilish as a beauty icon.

The singer’s less-is-more approach allows for more emphasis on her striking features, like her brows, eyes, and hair.

Not as precise as Rumsey when it comes to eyebrow makeup? Get your arches done by trained professionals!

Certified microblading artists can not only expertly draw your brows, they can also offer advice on brow color and shape! With microblading, you don’t have to put in any work. Just show up for your appointment, decide on the look you want, and lie back and relax.

Microblading is perfect for fans of natural beauty. Our organic microblading pigments are made from all-natural ingredients.

Compared with traditional microblading, organic microblading has:

  • Better skin absorption
  • Quicker healing time
  • Lower risk of allergies
  • Wider range of colors
  • Better compatibility with ALL skin types

The procedure itself lasts only an hour at most; some of our clients even come by during their lunch break!

Microblading is quick, painless, and long-lasting. Your brows will last you up to 2 years with proper maintenance and aftercare. That’s trading a daily makeup routine with an annual professional appointment!

For more information about microbalding, read What microblading is for: Permanent makeup, explained

Talk with a microblading artist today! Leave us a message or call us at 310-207-7797. You can also book an appointment online by clicking here.

ariana grande thank u next line

We’ve fawned over Ariana Grande’s perfume line and Starbucks drink, but we can’t help it—we want more Ari. So, Thank U, Ariana, but Next, please.
Of course, the pop superstar isn’t one to disappoint.
Ariana Grande is on a roll. In the last year alone, Ari released hit singles ‘No Tears Left to Cry,’ ‘God is a Woman,’ ‘Thank U, Next,’ ‘7 Rings,’ and ‘Break Up with Your Girlfriend, I’m Bored’ from the albums Sweetener (2018) and Thank U, Next (2019).

She also gave four concerts (The Sweetener Sessions, 2018), a record-breaking music video (for ‘Thank U, Next’), and a docu-series about her Dangerous Woman tour. On top of that, she’s headlining the Coachella Valley Music and Arts Festival—the youngest artist to ever headline, in fact.
But Ari’s nowhere near done. The pop star’s company, GrandAri, put in an application on April 2 to trademark several beauty and body items under the name Thank U, Next. That’s a hint that a ‘Thank U, Next’ line may be on the horizon.
Her fans, of course, are already speculating wildly about what the Thank U, Next line is going to include. Thankfully, Arianators from all over the world won’t have to grasp at straws.
According to the U.S. Patent and Trademark Office, GrandAri’s patent application includes “eau de cologne; eau de parfum; eau de toilette; body lotions, bath gels, shower gels, body scrubs, body powders, body mists” and more.
This isn’t the star’s first foray into fragrances. Ariana previously launched a line of fragrances sold at Ulta Beauty. Lush also launched a bath bomb called “Goddess,” inspired by the ‘God is a Woman’ music video and its pretty set of pastel colors.
There’s no word yet on when her line will come out. After all, Lady Gaga put in a patent for her own line years ago, and she still hasn’t released any beauty products.
Hopes remain high, however, that Ari is going to surprise us with her line—and soon. God truly is a woman, and her name is Ariana Grande.

In the meantime…

There’s no reason to postpone any of your #beautygoals, whether it’s Ari’s sleek high ponytail or her luscious, pink lips.
While we love makeup—from the swatching to the shopping, collecting, and applying—nothing beats heading out the door, already looking like you’re fresh from the ‘7 Rings’ music video.
We’re talking about microblading, of course.

Whether it’s permanent eyeliner, eyebrows, or lips, Organic Permanent Makeup has the perfect solution just for you.

Read more: What microblading is for: Permanent makeup, explained

Organic microblading is safe, long-lasting, and absolutely gorgeous. Your new lips or eyebrows can last up to two years with proper maintenance and aftercare. That’s trading in your daily makeup routine for an annual appointment with an expert in organic microblading.

The OPM brand of microblading ensures:

  • Quicker healing time than regular microblading
  • 100% organic ingredients, no harmful chemicals
  • Compatibility with all skin types
  • Easier absorption by the skin

We’re all about results, and the only result we accept is having happy clients. Learn more about microblading today, and join the ranks of Lorde, Mandy Moore, and Adele! Because, yes, Hollywood loves permanent makeup almost as much as we do.

Speak with a microblading artist today by calling us at 310-207-7797. You can also book an appointment online or send us a message.

It seems most beauty trends these days are prefaced by a letter. We already have K-beauty and J-beauty, sure. However, it seems there are two new alphabet-beauty trends on the rise. We’re talking about A-beauty and G-beauty.

Both Australian beauty and German beauty appear to be responses to two things: 1) complicated K-beauty skincare routines and 2) the benefits of all-natural products.

Not that there’s anything wrong with the multi-step skincare routine. Plus, most K-beauty products actually champion natural ingredients, even ones you wouldn’t think would be in your moisturizer. (We’re talking snail slime and donkey milk.)

Read: Why you should watch out for K-beauty in 2019

Here’s why these beauty trends are s0 important

The increased interest in other beauty trends is a great opportunity to see how culture shapes our beauty routines.

For instance, South Korea is a hub for extreme beauty standards—to the point that plastic surgery is often given out as high school graduation gifts. The multi-step skincare routine reflects their dedication to looking their very best.

The rise of A-beauty, G-beauty, and hopefully other trends will also present more skincare options for women who aren’t into the trends we have today.

Not into multi-step routines? Check out A-beauty’s simplified skincare. Want organic facial wash? G-beauty is your best bet.

Soon, there will truly be something for everyone. And so, without further ado, here are the two rising beauty trends you need to watch: A-beauty and G-beauty.

All about A-beauty

The “A” refers to Australia. Down under is where we can find a less-is-more approach to skincare, with emphasis on natural ingredients.

Speaking with Elle magazine, Sydney-based brand Lano’s founder Kirsten Carriol said:

“Aussies are much more laid back with much less time invested. We prefer to be at the beach. Some may call us lazy! But we love to cut corners—and a beauty hack—and we are very no-nonsense and no bullshit, which is why a lot of our products are multi-use. It’s about less, but better. One product that does eight things—not eight products.”
Kirsten Carriol, Lano

Frank Body (Melbourne, Australia) co-founder Jess Hatzis agrees.

“This effortless-yet-effective philosophy is grounded in highlighting natural ingredients that protect, nourish, and soothe skin without complex routines, steps, and formulas,” she said.

Getting clean with G-beauty

It’s “G” for Germany in this movement towards “clean beauty.”

“Clean beauty” refers, in this context, to nontoxic, nonirritating, and noninflammatory products that use organic ingredients and emphasize transparency. German brands make a concerted effort to keep their products simple, if not minimalist.

Specifically, they use clear product packaging, and they list their ingredients clearly. They also emphasize the science that backs up their claims.

Speaking with the New York Times, Dr. Hauschka chief executive Martina Joseph said:

The country truly does support biodynamic farming and this idea of sustainability. If you look across many different categories and businesses in Germany, it’s about quality and ingredient integrity.”
Jessica Richards, Shen Beauty

The future of skincare

It’s no secret that more and more brands are becoming increasingly environment-conscious. And it’s a good thing. Natural products and organic ingredients don’t just benefit consumers; they also help save the environment!

Skincare helps keep your skin healthy; but if you’re looking for more colorful organic options, we have something that’ll tickle your makeup muscles.

If you want simple, organic beauty, then check out our offers on organic permanent makeup. We offer long-lasting, hypoallergenic, quick-healing microblading options for the makeup enthusiast in you.

Trade your daily beauty routine for a once-a-year appointment with a permanent makeup professional.

Send us a message online, book an appointment with our expert microblading artists, or contact us at 310-207-7797.

It’s the internet. Makeup tutorials, hacks, tips, and tricks abound. What’s the newest hit, you ask? Using unibrows for even eyebrows. Of course.

We’re no secret to unconventional beauty secrets. After all, what’s life without a little creativity? And how will a makeup routine get hits if it isn’t in any way weird or quirky?

But while beauty hacks come and go, the need for perfect eyebrows remain.

If, like the rest of us, you can’t afford a makeup artist at your beck and call, then you definitely resort to DIY makeup looks like we do.

So, without further ado, here’s your next beauty experiment: unibrows for even eyebrows.

Steal the look: Unibrows for even eyebrows

To be honest, the idea isn’t so far-fetched. It’s actually pretty logical.

To get perfectly even brows, draw a line across your forehead connecting your two arches. This technique ensures that your brows are of the same width.

The unibrow technique is a great alternative if you’re not into eyebrows stencils. Plus, you can use your brows’ natural shape as your guide. The unibrow technique works best for girls with uneven brows.

Tutorial: The unibrow technique

Here’s the step-by-step how-to guide:

  1. Outline your eyebrows as you usually do.
  2. Extend your outline so your brows meet at the center of your forehead instead of ending above your nose line.
  3. Fill in your brows as you usually do.
  4. Erase the extended brow outline using concealer and foundation.

How this trend can help normalize body positivity

Unibrows aren’t just a trend or a makeup technique, however. For some people, it’s how their eyebrows look naturally.

Society conditioned us to think unibrows are ugly or messy. That’s not the case.

For instance, 21-year-old model Sophia Hadjipanteli is making waves and challenging our perceptions of beauty just by existing. Just by letting her eyebrows be.

View this post on Instagram

Last year

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“I was in Cyprus, and I wasn’t plucking my eyebrows because I didn’t really have time—I was always swimming or something,” Sophia told VICE.

“So, when I got back to my grandmother’s house in London, she told me how pretty she thought I looked, and I kind of realized I had a unibrow at that point. And I just left it.

I never really thought twice about it until recently when everyone [started making] the biggest deal out of it. That’s kind of the [whole] story.”

Despite death threats and daily hate messages, Sophia isn’t letting up.

“If I can have any sort of impact—anything—as much as just having a unibrow, [then that’s positive],” she explained. “Even though I have a lot of followers, and I’m getting shamed every single day for having a unibrow, I’m not changing.”

The unibrow movement is light years behind the kind of impact Sophia Hadjipanteli is making. Still, it helps get rid of the stigma associated with unibrows.

Instead of seeing them as ugly or disheveled, we see how they can make us look and feel fab. That’s a step in the right direction, at least.

View this post on Instagram

I was born to do me

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More eyebrow #beautyhacks

There are dozens of other beauty hacks for your brows on the internet. However, the only real hack you need is the one that will give you both beautiful and long-lasting eyebrows.

We’re talking about microblading, also known as permanent makeup or cosmetic tattoos.

Microblading is just a fancy word for a tattooing technique that uses tiny incisions. Microblading artists deposit microblading ink pigments into these incisions.

What is microblading used for? Apart from permanent brows, it’s also for:

  • Lip microblading
  • Scalp microblading
  • Eyeliner microblading
  • Areola reconstruction

Microbladed brows last up to 2 years with proper aftercare and maintenance. That reduces your makeup routine significantly. You go from 1 to 2 hours a day to an hour a year.

Yep, microblading only takes an hour of your time.

Interested in learning more about microblading? Check out our article, What microblading is for: Permanent makeup, explained.

You can also send us a message or call us at 310-207-7797.

cosmetic tattoos

Just what are cosmetic tattoos? In this article, we define, discuss, and break down all the important information about this “new” trend.

When people hear the word “tattoo” in relation to makeup or beauty, they have one of these three reactions: confusion, mild disgust, or fascination.

Tattoos have long been associated with looking “dirty” or “unprofessional.” Some work environments even disapprove of visible tattoos in the workplace.

However, tattoos have come a long, long way. And one proof of that? Cosmetic tattoos.

What are cosmetic tattoos?

Cosmetic tattoos are also known as “permanent makeup” or “semi-permanent makeup.” These are, yes, tattoos. And they function as long-lasting makeup, so you don’t have to retouch every few hours.

Some examples of cosmetic tattoos include permanent eyebrows, lips, eyeliner, and even scalps and areola.

Cosmetic tattoos might sound risky or unsafe, but in fact, they’ve been around for decades. The permanent makeup industry made large strides in improving upon permanent makeup in the last decades—and we can prove it, too.

These days, cosmetic tattoos:

  • Are compatible with most skin types. Organic cosmetic tattoos, particularly, work well with any type of skin, since they’re made from all-natural ingredients.
  • Are quick to heal. Unlike other cosmetic procedures, permanent makeup only needs a month to heal completely. Plus…
  • Require no downtime. Unlike other cosmetic procedures, you don’t need to take a day off from work to get permanent makeup. Most services last only an hour. Some of our clients even come in during their lunch breaks!
  • Have a wide range of colors. Whether you want a bold red lip or blond eyebrows, permanent makeup can do it for you. Permanent makeup pigments cater to a variety of skin tones and tastes.

Why are cosmetic tattoos suddenly becoming a trend?

Cosmetic tattoos have been around for a long time, but they aren’t as popular as traditional makeup. Why? For one thing, there weren’t many permanent makeup artists in the past. It was a real challenge for beauty professionals to find proper training.

Permanent makeup also seems more expensive than traditional makeup. Most services are $500 a pop, while an eyebrow pencil can be bought for as low as $12.

Of course, most people don’t realize that cosmetic tattoos are cheaper in the long run. Instead of spending hundreds of dollars a year on different eyebrow products, they can get permanent makeup for just a little over what they spend annually.

Now, cosmetic tattoos are finally getting the recognition they deserve. Here are three more reasons why people are suddenly in-love with permanent makeup:

1. They make life easier.

Think of it this way: it’s a busy, busy world that’s only ever going to get busier. If there’s an opportunity to reclaim some of your time, then who can say no?

Women can spend up to several hours a day just putting on makeup. Others want to put on makeup, but they either don’t have the time to do so or to learn how to.

Cosmetic tattoos solve all these problems. Professional permanent makeup artists apply your makeup for you. Plus, you only need to come in once a year for a touch-up. That’s trading around 10 hours a week for one hour a year.

2. They look awesome.

In addition to convenience, permanent makeup also looks good. Ever seen Mila Kunis’ eyebrows? How about Adele’s? Both these powerful women have tattooed-on eyebrows.

Even male celebrities like Dustin Hoffman, Johnny Depp, and Nicolas Cage have permanent brows.

Read: LOOK: All the celebrities with permanent makeup

3. They can help you combat several signs of aging.

Permanent makeup can resurrect our youthful glow by improving the appearance of eyebrows, lips, and lash lines. As we grow older, our skin begins to sag, and our eyebrows become less pronounced.

Cosmetic tattoos enhance the appearance of eyebrows in a way that’s natural and often undetectable from “natural” brows.

Read: Resurrect your brows with organic permanent eyebrows

Get cosmetic tattoos today

For more information about permanent makeup, check out our article guide, What microblading is for: Permanent makeup, explained.

You can also drop us a line or call us at 310-207-7797.

taylor swift

Taylor Swift truly is the queen of relatability. And no, we’re not talking about her lyrics. Back when we were teenagers and makeup wasn’t so accessible, we’d use anything we could lay our hands on. For Taylor Swift? It was Sharpie.

Taylor Swift turns 30 this year, and in celebration, she wrote an essay for Elle magazine about all the life lessons she’s learned so far. And what exactly did we learn? That Taylor Swift used to use Sharpies as eyeliner…and that no one should ever do that, ever (even Taylor says so).

After my teen years and early twenties of sleeping in my makeup and occasionally using a Sharpie as eyeliner (DO NOT DO IT), I felt like I needed to start being nicer to my skin.

The Grammy award winner stayed largely away from the limelight for quite some time. Following her beef with the Kardashian-Wests, Taylor played it low-key and refused to give interviews for a while. But now, she’s back and taking control of her story.

Among the 30 things she learned before turning 30, #17 is taking better care of her skin. Taylor admitted to sleeping in her makeup and to using Sharpie as eyeliner. Those certainly sound like rookie beauty mistakes, so we’re glad the ‘Reputation’ singer has grown out of these practices.

“I now moisturize my face every night and put on body lotion after I shower, not just in the winter, but all year round, because, why can’t I be soft during all the seasons?!” Taylor wrote.

Why not, indeed?

The Swift rise to fame: A quick Taylor refresher

Don’t remember when and how Tay-tay’s star began to shine? We get it. After all, it seems like she’s been around for ages. Her songs have long been late night listens while nursing broken hearts or crying over romcoms.

To recap: Taylor’s self-titled first album came out in 2006, and since then, she’s released Fearless (2008), Speak Now (2010), Red (2012), 1989 (2014), and Reputation (2017).

Her long list of singles include Tim McGraw, Teardrops on My Guitar, Love Story, You Belong with Me, Mean, We are Never Ever Getting Back Together, Blank Space, Bad Blood, and Look What You Made Me Do.

Of course, not only is America’s Sweetheart a commercial success; she’s a critical success, too. The singer has 10 Grammy Awards, 23 American Music Awards, and 23 Billboard Music Awards under her belt. And yes, she’s just about to turn 30 this year.

The singer began her career as a country-pop artist in Nashville, Tennessee. Now, she lives in New York and is starring in the feature film adaptation of the Broadway musical Cats.

Currently, Taylor is taking a breather after her widely successful ‘Reputation’ concert tour. Fans are eagerly awaiting her next album (dubbed ‘TS7’), rumored for release this year.

If not Sharpie, then what? How to get eyeliner as good as Taylor’s

Two things Taylor Swift loves: her cats and her cat eyeliner. If you’re looking for a long-lasting eyeliner but can’t afford an army of makeup artists (yet! Someday!), then here’s what we have to recommend: permanent eyeliner.

Nope, not the ones the old ladies on your street used to have, which turned blue or green after a few weeks. Our permanent eyeliner uses all-organic ink pigments, making them as risk-free as permanent makeup has ever been!

Switch out your everyday eyeliner routine for a once-a-year appointment. Our expert team of microblading artists will line your eyes to perfection, whether you just want thicker-looking lashes or a cat eye that’ll make Taylor Swift write a song you.

Organic permanent eyeliner promises zero downtime, faster healing, and zero percent chance of fading into blue or green eyeliner.

Interested? Speak with one of our microblading artists today! Drop us a line or call us at 310-207-7797.

womens day

Happy international women’s day! Organic Permanent Makeup stands with women all over the world who have long been fighting to look and feel good at the same time. We know it’s not always easy. That’s why we’re here to help.

In a busy world, putting on makeup and getting our hair done can feel like a luxury we can’t afford. At the same time, we need to look presentable in the office and as we step out in public.

What’s a girl to do?

And as if that’s not hard enough, we have sisters who suffer from conditions that stop them from feeling their best. Alopecia, cancer, and other hair loss conditions can impede anyone’s self-confidence. We may be strong, but we sure aren’t invincible.

Strutting the road less traveled

OPM chose to focus on microblading as a means to boost women’s confidence everywhere. There are two reasons we went down this road:

  1. Expertise. Our founder, Lorine Mikhaeil, has long loved all things permanent makeup. In fact, she pioneered the production, distribution, and use of organic permanent makeup in the US. It made sense to start a microblading business!
  2. Experience. We know how much looking good leads to feeling good. Not all men understand how well-groomed eyebrows or the perfect lip color can change how we see ourselves. That’s why OPM, a women-led business, is using its expertise to help women like what they see in the mirror.

As microblading enthusiasts, we know first hand how microblading can:

  • Cut down on the time we spend on makeup routines
  • Boost self-confidence by restoring the appearance of areolas and scalps
  • Help save on money spent buying makeup
  • Maintain our youthful look while allowing us to explore new trends

Permanent makeup helped us become our better selves, and we wanted to help others feel the same way.

It’s not “just” makeup

women's daySociety is quick to ridicule things that mean a lot to women. We hear people complain about how invested we are in our looks. We see comments on social media calling us obsessed with makeup tutorial videos.

What many don’t know is it’s not “just” makeup. In fact, it’s never “just” makeup.

In our article An ode to red lipstick, timeless beauty classic, we detail the long history of red lipstick. At different points in time, red lipstick (or lipstick in general) represented femininity, sexuality, and even rebellion.

Putting on lipstick isn’t just about changing the color of our lips. It’s about honoring women’s right to look however the hell they want to look—something we didn’t always have. Something we had to fight for.

Eyebrows get the same treatment. People mock the million-dollar eyebrow industry by poking fun at our dedication to having good eyebrows.

But what does having good brows mean to us women?

Well, for the longest time, the beauty industry had no idea how to take care of eyebrows. We either overplucked them or just let our arches be…and hoped we didn’t look too bad.

Once we finally found our footing, we collectively decided to start grooming our brows to perfection. From religiously using castor oil to getting microblading, women all over the world started embracing their arches.

So, it’s not “just” eyebrows. It’s about us discovering how to take care of our less favorite feature–and then grooming them to become one of the most striking parts of us. It’s about embracing and taking care of every part of our bodies.

Don’t let anyone tell you how you should look

It’s 2019. We’ve come a long way from the days when women were required to dress modestly or when we were banned from using lipstick.

In this day and age, looking good is a celebration of women everywhere.

So, as we celebrate International Women’s Day, we raise our wine glasses to women all over the globe who aren’t afraid to embrace their definition of beauty.

Keep doing you, sister.


women's day

The Organic Permanent Makeup Family

sophia hadjipanteli unibrow movement

For a society so obsessed with eyebrows, we certainly have a really short list of which eyebrows are okay (e.g. Instagram brows) and which aren’t (i.e. everything else). Well, model and body positivity advocate Sophia Hadjipanteli is having none of it.

Sophia, 21, is known both for her unibrow and outspokenness about accepting alternative ideas of what ‘beautiful’ should look like.

And she does it all while studying at university (which she recently finished); modeling in her free time; ignoring all the hate comments and living her best life. Talk about girl power.

Behind the (uni)brow

There’s no big, inspirational story behind the unibrow itself, according to Sophia. Speaking to VICE, she said,

“I was in Cyprus, and I wasn’t plucking my eyebrows because I didn’t really have time—I was always swimming or something. So, when I got back to my grandmother’s house in London, she told me how pretty she thought I looked, and I kind of realized I had a unibrow at that point. And I just left it.

I never really thought twice about it until recently when everyone [started making] the biggest deal out of it. That’s kind of the story.”

From there, Sophia started sporting her unibrow and going about with her life. One day, however, her selfie landed on the Instagram ‘Explore’ page, reaching the radar of millions of people. And then it began.

While supportive friends and followers would flood her comments with love, many users also take their time to send hate Sophia’s way.

“[My selfie] reached, like, a million people, and there were hate comments I’ve never seen in my life before. That day, I remember feeling really down. It took me quite a few months to understand why people have this [disposition],” she said.

Unfortunately, getting hate isn’t new to Sophia. She’s been bullied all her life, she said, from elementary school to high school. Even in college, she would get stares even as she was just walking down the hallway.

Joke’s on them now, of course, because Sophia has hit it big. She has over 285,000 followers on Instagram, as well as numerous modeling gigs under her belt—including SAVAGE x FENTY, pop superstar Rihanna’s lingerie line.

Embracing beauty

These days, Sophia isn’t just a model. She’s also an advocate of body positivity and the anti-bullying movement.

“If I can have any sort of impact—anything—as much as just having a unibrow, [then that’s positive],” she told VICE. “Even though I have a lot of followers, and I’m getting shamed every single day for having a unibrow, I’m not changing.”

Sophia is using her platform to inspire other women to embrace how they look. And she’s certainly making a difference already.

Sophia Hadjipanteli unibrow movement

Writes one mom on Instagram, “My 7-year-old daughter got teased yesterday about her eyebrows. After showing her several photos of you and your confidence beaming through, she proclaimed she likes her eyebrows just the way they are and that she feels beautiful with them, just like you do.”

Still, Sophia is staying true to herself. She’s embracing her love for bright makeup and maintaining that whatever she’ll do next to her unibrow, it’s something she’ll decide on her own.

View this post on Instagram

I wear makeup because it is fun. I have a unibrow because it is a preference. I wear makeup and have a unibrow because it is what I like. Don't put me in a bubble. Just because I embrace one natural part of me doesn't mean I'm a hypocrite for wanting to enhance other parts of who I am. I thought I would just put this out there just as a blanket statement. I'm who I am because I want to be this way. When you judge others for wearing makeup, dying their hair, altering parts of their body or inner self, JUST BECAUSE YOU DON'T, makes you just as toxic as a lot of societal norms and pressures we are constantly faced with. AT THE END OF THE DAY just do you cuz imma be doing me whether you like it or not. 🖤

A post shared by Sophia ☠️🧿🇨🇾 (@sophiahadjipanteli) on

Sophia is a reminder that we can and should do whatever we want when it comes to beauty. Whether it’s growing out our brows, getting permanent brow makeup, or embracing the Instagram brow, it’s all up to us to decide.

There’s nothing quite as bold as a classic red lip.

marilyn monroe red lipstick

People who don’t wear makeup can’t possibly understand. There’s just something about wearing red that gives you confidence, makes you feel like the world is yours to conquer. Like wearing a lucky charm.

Perhaps it’s the history that comes with it. At different points in the past, red lipstick symbolized status, rebellion, and femininity.

So, in a way, putting on a red lip is honoring everyone who helped normalize women putting on makeup—and making their own decisions about how they look.

A fraught history of beauty

Lipstick didn’t always come readily available at a cosmetics store. In fact, women once struggled to make lipstick, not to mention wear them publicly. Check out the long history of lipstick in our society.

Lipstick in ancient history

Cleopatra crushed beetles
to make red lipstick
because even in 30 BC
she knew speaking 12 languages
would be even more impressive
when the words jumped
through a ring of fire.

Circus mouth.
Ruby Woo. I smile and split
The Red Sea.

“An ode to red lipstick”, Megan Falley

  • Ancient Sumerians invented and wore lipstick 5,000 years ago using crushed gemstones.
  • Egyptians, including Cleopatra, crushed bugs to create the color red for their lips. They wore lipstick to show social status, although the dye resulted in serious illnesses.
  • Ancient Greek civilization initially restricted lip color to prostitutes and courtesans but soon allowed the upper class to wear them by 700 BCE.
  • In Ancient China, girls made lipstick from beeswax and scented oils to protect their lips’ delicate skin.

Lipstick in the 19th century

  • In the UK, people considered cosmetics unacceptable for respectable women in society. Lipstick was associated with actors and prostitutes.
  • By the end of the 19th century, French cosmetic company Guerlain began to produce the first commercial lipstick.
  • In the US, people used carmine dye to color lipstick. By the early 1890s, carmine dye was mixed with an oil and wax base.

Lipstick in the early 20th century

One lieutenant said he believed nothing
did more for the survivors than that lipstick.
Women, thin as smoke, naked e v e r y w h e r e
except for their mouths:

Red, like they might one day
flirt again, arm
on a jukebox,

single finger
a tie.

“An ode to red lipstick”, Megan Falley

  • By 1912, women already considered lipstick acceptable. More than a decade later, Elizabeth Arden and Estee Lauder would start selling lipstick in their salons.
  • During World War II, lipstick became scarce because some ingredients were difficult to acquire. But women had begun to enter the engineering and scientific research fields, so by the late 40s, organic chemist Hazel Bishop invented the first long-lasting lipstick.

The many meanings of red lips

The 20th century ascribed different meanings to red lipstick at different points in time.

red lipstick clara bow

Actress Clara Bow is featured in an Argentinian magazine

  • During the 20s, flappers wore lipstick to symbolize independence. “Cupid’s bow” was a popular lipstick trend, in reference to actress Clara Bow.
  • Elizabeth Arden introduced more shades of lipstick in the 30s. At the time, lipstick was viewed as a symbol of adult sexuality. Meanwhile, teen girls viewed lipstick as a symbol of womanhood, but adults mainly interpreted it as rebellion.
  • The 40s brought a negative image to lipstick, namely that girls who wore red lips were sexually promiscuous. Society also associated lipstick with prostitution.
  • Marilyn Monroe and Elizabeth Taylor popularized dark red lipstick in the 50s. A 1951 survey revealed that two-thirds of teen girls wore lipstick.
  • The late 50s and the 60s introduced more lipstick shades for women to choose from, including the popular white lip. At this point, lipstick was almost a requirement; not wearing any made people suspicious of possible queerness or mental health problems.

Lipstick today

These days, lipstick is no longer a big deal. Wear it or don’t wear it—no one’s going to bother you about it either way. All thanks to the women who came before us, who were brave enough to put on a red lip even when society told them no.

Now, we have hundreds upon hundreds of lipstick shade options, not to mention permanent lip makeup.

Who knew lipstick had such a tiring journey to get where it is today? Thankfully, every time we swipe on our favorite shades, we can remember all the challenges women had to overcome—and feel ready to face our own challenges head-on.

Turns out, there’s a reason we’ve always jokingly call makeup “war paint”: it is.