Actress Brooke Shields is suing some of the biggest names in the beauty industry for producing and selling an eyebrow pencil with her name on—it without her consent.

The 53-year-old actress was out shopping when she stumbled on a Charlotte Tillbury Brow Lift Eyebrow Pencil in the shade ‘Brooke S.’

Charlotte Tillbury Beauty is owned by the celebrity makeup artist of the same name.

According to Shields, the move “undoubtedly attracts consumers hoping to emulate her signature look” as they hope to gain money off of her without her permission.

Shields is suing for the violation of her rights of publicity. She is also seeking disgorgement of profits, plus damages.

The list of defendants also include retailers Beautylish, Bergdorf Goodman, Bloomingdale’s, J.C. Penney, Neiman Marcus, Nordstrom, Sephora, and YNAP.

Shielding her assets

In a statement, Shields emphasized that she spent decades cultivating her public image. She has carefully curated her business and endorsement deals, she said.

“From the beginning of her career, Shields’s bold eyebrows have been the trademark of her look and a target for endorsements and collaborations,” the complaint said, written by Shields’ lawyer, Attorney Alex Weingarten.

Speaking with People, Weingarten said:

Charlotte Tilbury and its related retailers have attempted to profit off of Brooke’s signature look by stamping Brooke’s name on an eyebrow pencil without her consent. This is an egregious violation of Brooke’s rights, which we will litigate vigorously to vindicate.”

The complaint notes that Shields has not endorsed any cosmetic products since her deal with MAC Cosmetics in 2014.

It also mentions that Shields is currently spending “time and resources investigating and developing opportunities to create her own cosmetics line with an emphasis on eyebrow-enhancing products.”

Apart from the ‘Brooke S’ shade, other shades include ‘Grace K’, ‘Cara D’, and ‘Naomi.’ Both appear to be references to Grace Kelly, Cara Delevingne, and Naomi Campbell respectively.

All about Brooke

Brooke Shields is an American model and actress who first found stardom at 12 years old for her role in Pretty Baby (1978).

Shields has modeled for Calvin Klein and MAC Cosmetics and has been on the cover of Vogue magazine. She starred in the films Endless Love (1981) and Sahara (1983), as well as on the television shows Law & Order: Special Victims Unit and Jane the Virgin.

Shields has two Golden Globes nominations for her work in Suddenly Susan (1996). She has five published books to date.

Brooke Shields is largely considered a style icon, particularly for her thick, bushy brows. Shields was famous at a time when ultra-thin brows were considered the norm, so her arches were all the more outstanding.

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💎 #FBF Vogue, December 1987.

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To get beautifully thick brows, check out these articles:

When it comes to finding the best microblading salon in California, you don’t have to look any further. Organic Permanent Makeup has been in the business for years. Plus, we’re not run by any regular microblading artist; OPM was founded and is owned by a pioneer in the microblading industry.

And if you don’t believe us, our clients will gladly tell you all about the OPM experience.

Taking beauty to the next level

Nothing beats natural, and organic microblading is the new, unbeatable game in permanent makeup. Ever heard of microblading horror studies where women end up with four eyebrows? Or where they end up with no eyebrows?

That’s what happens when you get your brows done at a skeevy, sketchy microblading salon—and when you don’t do go the natural route.

Compared to traditional microblading, organic microblading boasts the following:

  • Zero harmful chemical

  • 100% natural and organic ingredients

  • Better skin absorption

  • Faster healing time

  • Wide range of colors

  • Zero side effects

  • Never fades into ugly blue or green ink

We make our organic microblading ink pigments with mineral-based and food-based ingredients. That way, you skin can steer clear of the usual metal-based ink pigments that can cause more harm than good!

Organic pigments prevent allergic reactions and last longer than their traditional counterparts. They also look way better!

OPM founder Lorine Mikheail devised organic ink pigments as a substitute to traditional ink pigments. She discovered that by making microblading safer, more people became interested in permanent beauty! It’s a win-win scenario: we get more clients, and clients get better service.

Don’t buy our sales pitch just yet? How about you check out what our customers have to say:

Proof that we’re the best in the biz

“I would give Nancy 100 stars if I could! She is the best in the west. 🙂

A little history: I’ve had ugly, gray worn-off tattoos on my brows, and she made it a warm brown beauty. I love it to [pieces]! I highly recommend her!”

Sohaila R.
Santa Monica, California

“Nancy is amazing!!!! I love love love my eyeliner!!

If you’re unsure about getting eyeliner, I’m here to tell you: don’t be! Nancy is the most amazing artist. I am so happy with my results. I have not had to wear anything on my eyes.

I have fair skin with blue eyes, and I wake in the morning looking like I have makeup on but in a natural way. You will not be disappointed!!!! I’m looking forward to getting another procedure done.

I highly recommend Nancy at OPM. If I could give her 10 stars, I would!!!”

Kim S.
Calabasas, California

“I have been wanting to get my eyebrows filled in for a while. After searching and asking friends, I found Lorine at Organic Permanent Makeup.

From the minute I contacted them to the moment I left, I felt welcomed and comfortable. Lorine is a professional makeup artist that takes pride in her work and only wants you to look beautiful.

I have had microblading before, [and] I can promise this procedure is waaaaaayy better. It is faster and virtually pain-free. Lorine constantly checks in to make sure you don’t feel anything, and the results are beautiful. You get [a] more defined shape and full coverage. I have told my friends and family to check out Lorine, and if you are looking for an honest, trustworthy artist that knows and cares about their work, this is your place. I am already looking forward to future procedures with Lorine and Organic Permanent Makeup.”

Amaris R.
Los Angeles, California

“Joy is by far the best in town. I’ve been going to Joy for years now for laser. She is so thoughtful and tries her best to care for your needs. She has a great personality and knows exactly what she is doing. I’m always very happy with my services from Joy. Book her and you won’t be disappointed.”

Searra S.
Tempe, Arizona

Our clients love us

…and these are just the reviews from this year alone! If you visit our Yelp or our Facebook page, you’ll find reviews dating back years. And they all recommend that you book a visit us!

You’ll also notice students raving about their learning experience with OPM. Because we don’t just do microblading, we teach microblading, too. (Check out our list of classes here.)

Get organic permanent eyebrows today! Speak with a microblading artist by dialing 310-207-7797 or by dropping us a message. Better yet: book an online appointment with just a few clicks!

If you’ve ever put off getting your eyebrows microbladed because of safety concerns, then we officially love you. We believe everyone should be concerned about microblading sanitation and sterilization. After all, we’re not talking about a three-hour brow look here; we’re talking semi-permanent!

In any case, you can put a pause on your fretting, because in this article, we’re discussing everything you need to know about microblading safety, sanitation, and sterilization. Read up!

What health standards do you follow?

Microblading salons need to follow the health standards provided by the Occupational Safety and Health Administration (OSHA) and the Centers for Disease Control and Prevention (CDC).

OSHA sets the safety standards for workers, while CDC looks out for diseases and cures. Both are essential to the microblading industry, as microblading artists work with needles, blood, skin, and hair.

What are some general rules all microblading artists should follow?

OSHA mandates microblading artists to be gloved, gowned, goggled, and masked. This practice ensures the safety of both artist and client.

Other guidelines for microblading artists are as follows:

  • Wash hands before and after touching each client, even if you weren’t wearing gloves. Always use antiseptic hand cleaners when washing.

  • Keep gloves on when coming in contact with non-intact skin, blood, and other bodily substances.

  • Change gloves after each client.

  • Wear lab coats or scrubs, masks, and eye shields when in contact with a client.

  • Do not perform the following activities in working areas:

  • Eating

  • Drinking

  • Smoking

  • Putting on makeup

  • Handling contact lenses

What kind of gloves should my artist be using?

IMPORTANT: If you are allergic or sensitive to latex or powder, let your microblading artist know ASAP!

Ideally, your artist would know if you have a latex allergy way before the start of the procedure. Regardless of if they ask you or not, make sure your artist is aware of your allergy. Also, observe for these signs following your microblading procedure:

  • Allergic rhinoconjunctivitis

  • Asthma

  • Eczema

  • Hand perspiration

  • Hives

  • Itchiness

  • Redness

  • Shortness of breath

  • Open lesions two days after contact

  • Wheezing

If you suspect that you are exhibiting any of these, contact a doctor immediately.

Your microblading salon should have other kinds of gloves readily available, such as nitrile or vinyl gloves.

What are the signs that a microblading facility follows proper sanitation rules?

Apart from a begloved, begowned, begoggled, and bemasked artist, here are other cues your microblading clinic can be trusted:

  • Hazardous waste is separated from non-hazardous waste. Hazardous waste containers have the proper labels.

  • Sharp objects like needles are in puncture-proof and disposable containers.

  • All spills or any kind of mess are immediately cleaned up.

What should the microblading procedure be like?

As the microblading procedure begins, the following should be observed:

  • All tools and equipment are sanitized, as well as the treatment area

  • All necessary tools and equipment is present in the area before the procedure begins

  • Needles, tips, tubes, and other tools should be opened in front of the client

  • Artist should be wearing gloves and a face mask

After the procedure, the following should be observed:

  • All pigments, cotton swabs, and other tools should be placed in a double bag

  • Needles should be placed in the artist’s sharps container and should not be disposed in a regular trash bin

  • Artists should begin cleaning the treatment area after you exit

  • All forms should be signed and dated

  • Linens should be placed in a covered laundry receptacle

  • Tools and equipment should be sanitized after the procedure

What are some red flags to watch out for?

You should reconsider, if not cancel, your procedure if the following scenarios occur:

  • Any of the tools, equipment, or areas seem unclean or unsanitary

  • Needles are not in individually sealed containers

  • Microblading artists do not wear gloves and face masks during the procedure

  • Microblading artist can not or refuse to properly answer your questions

  • No sanitation certifications are present in the establishment

If your microblading salon doesn’t seem to be following proper procedure, don’t continue with your microblading session. Better safe than sorry, especially when dealing with permanent makeup!

If you want to ensure a worry-free experience, find microblading artists who underwent rigorous training. Properly trained microblading artists should have these guidelines memorized by heart.

Training schools like OPM include microblading sanitation and sterilization guidelines in their curricula. Plus, we discuss how to get accredited and licensed (which both require adherence to health and safety guidelines!)


If you are a microblading artist looking for professional training, visit our list of training courses.

If you are a client who wishes to learn more about microblading sanitation and sterilization, feel free to call us at 310-207-7797. You can also message us or book an appointment online.

microblading tools and equipment

Ever wondered what it takes to achieve microblading perfection? It’s not just your microblading artist’s talent or your ability to stay still under pressure. The underrated stars of the show are the microblading tools and equipment that help give you your best brows ever.

Here’s an introduction to your microblading artist’s tools of the trade, from their gloves to their fancy microblading machines.

Essential microblading tools and equipment

Application Tools

Perhaps the tools you’re most familiar with, application tools transfer microblading ink pigments to your skin. The most commonly used and widely preferred application tool is the digital machine.

Digital machines allow for easy needle disposals and have speeds of 100 to 180 hits per second. They’re easy to operate and make the job more manageable for your microblading artists. In fact, there are several different brands of digital machines, each with their own set of features. We even designed our own.

The OPM Machine by Organic Permanent Makeup is designed especially for microblading, as it is extremely gentle on the skin. It boasts of the following features:

  • No bleeding
  • No bruising
  • Less pain
  • No scabbing
  • No downtime
  • Perfect, precise hair strokes

Basically: every good thing about modern microblading.

Other application tools include the hand tool, the rotary, and the coil. You might still spot hand tools around, as they are easy to use. Their downside is that they can be painful for you as they cause too much damage to the skin and may cause increased bleeding. Very little pigments also stay in the skin, which increases the likelihood of scabs.

Microblading Needles

Different needles are used for different areas of the body.

For instance, single needles are best used to create brush-like strokes (think eyebrows!) while three round needles draw thick lines and nice tails, making them perfect for eyeliner microblading. Four flat needles, on the other hand, hold more pigment than other needles and are best suited for lip microblading.

Microblading Ink Pigments

What makes a good microblading pigment? Color range, color intensity, and skin compatibility. When we designed the OPM organic microblading ink pigments, we considered all these factors and more.

Back during microblading’s earlier days, ink pigments caused more harm than good. Made with metal-based ingredients, these pigments easily faded into blue or green shades in a short period of time.

These days, organic ink pigments can boast of the following benefits:

  • Many different color shades, perfect for any skin tone
  • No harmful chemicals
  • More quickly absorbed by the skin
  • Faster healing time
  • Doesn’t fade into blue or green ink

Want to find out which of our ink pigments best fit your skin tone? Take this quick and easy test!

Numbing Agents

It wouldn’t be microblading if it weren’t virtually pain-free.

Different microblading clinics have different preferred numbing methods. At OPM, we use the two-step numbing system. This ensures that you don’t feel any pain during the procedure. We apply numbing gels before and during the procedure, so your comfort is top priority.

Gloves and Face Masks

Sanitation is of utmost importance.

To keep both you and our microblading artists safe, we use latex-free gloves to avoid allergic reactions. Meanwhile, face masks allow our artists to step close to your face without fear of health issues. Not to mention, the use of gloves and face masks are required to pass health safety codes. At OPM, your safety is our number one concern.

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Wake up with Opmakeup ! organic pigments Absolutely no pain no bleeding. Call us now for free Consultation (310)-207-7797 Make online appointment now https://opmakeup.com/online-appointment/ Our Services list https://opmakeup.com/services/ Email: op@opmakeup.com #permanentmakeup #pmu #organicpermanentmakeup #eyebrowmicroblading #eyebrows #losangeles #browsonfleek #medical #microblading #beauty #pmuartist #makeup #beautyblogger #beverlyhills #organic #permanentcosmetics #tattoo #hairstrokes #micropigmentation #brows #cosmetictattoo #pmuartist #microbladingcalifornia #3deyebrows #ombrebrows #makeup #mua #pmubrows #microblading#microbladingeyebrows #permanentmakeup #microblading #brows #browsonfleek #browshaping #makeupartist #microbladingeyebrows #microblading

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Get microblading today!

Our microblading artists go through rigorous training before they even touch any of these microblading tools and equipment. You can be sure that only professionals and experts work on the eyebrows of your dreams!

Learn more about microblading hereReady to book an appointment? Just a few clicks here, and you’re done! You can also contact us at 310-207-7797.

The best red carpet looks at the Avengers: Endgame premiere

We’re in the Endgame now, and the Avengers stars are definitely dressed for the end of the world. So, naturally, we’re here to fawn over the best red carpet looks at the Avengers: Endgame premiere. Strap in.

It’s been 10 years in the making, and now, Avengers: Endgame is finally here.

The last installment in this era of Marvel superheroes, Endgame features the second-biggest roster of stars in the Marvel Cinematic Universe (MCU) portfolio. The biggest being last year’s Infinity War, where Thanos (played by Josh Brolin) successfully decimated half of the characters with a single snap.

The stars of the movie franchise came together on April 22nd to set off the movie’s arrival in cinemas worldwide.

Present were, of course, the original six Avengers: Robert Downey Jr. (Tony Stark/Iron Man), Chris Evans (Steve Rogers/Captain America), Chris Hemsworth (Thor), Mark Ruffalo (Bruce Banner/The Hulk), Scarlett Johansson (Natasha Romanoff/Black Widow), and Jeremy Renner (Clint Barton/Hawkeye).

Also in attendance were Brie Larson (Captain Marvel), Zoe Saldana (Gamora), Chris Pratt (Star-Lord), Letitia Wright (Shuri), Benedict Cumberbatch (Doctor Strange), and Sebastian Stan (Bucky Barnes).

And although it was an emotional for some of the cast (or is it?), that’s no reason to dress down for the red carpet. So, without further fangirling, here’s the best red carpet looks at the Avengers: Endgame premiere.

Brie Larson (Carol Danvers/Captain Marvel)

Brie Larson starred in the MCU’s pre-Endgame offering, Captain Marvel. The first female Marvel superhero with her own movie, Brie’s cheeky Infinity Stone-inspired hand piece perfectly complimented her lilac custom-made Celine gown.

Sleek and sophisticated, Brie’s makeup features warm nude tones, with barely-there brown eyeshadow and peach lips.

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Hi

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Scarlett Johansson (Natasha Romanoff/Black Widow)

ScarJo has been around since the earliest days of the MCU, and she’s consistently looked stunning.

Gracing the premiere with her own Infinity Stone-inspired hand piece (twinning with Brie), Scarlett’s choppy blonde bob and her silver-or-gold Versace gown was a sight to behold.

The midi red carpet dress features a thigh slit and gorgeous detail on the back. ScarJo’s understated makeup features gorgeous ash blonde brows, strategically-placed highlighter, and nude pink lips that are to die for.

Chris Hemsworth (Thor)

Now, that’s a suit.

Chris donned an all-blue Etro suit with a beautiful print, plus a simple black tie.

His look leaves two focal points: first, that gorgeous, shiny suit (obviously); and then, his blue eyes–highlighted by the blue of his outfit.

His carefully tousled hair completes the get-up, reminiscent of his Thor: Ragnarok hairstyle (where Thor’s famously long locks get chopped off by the late Stan Lee, no less).

Tessa Thompson (Brunhilde/Valkyrie)

Is there a best dressed list without Tessa Thompson in it?

The Thor: Ragnarok star looked positively regal in her black Ronald Van Der Kemp handpainted gown. Tessa’s character Valkyrie makes a comeback in Endgame after being conspicuously absent in Infinity War. While we have no idea what her character’s up to, we do know that Tessa’s gown provided a fascinating silhouette, complimented by her tall braided updo.

The end result? Art. Just art.

Bonus: Vin Diesel (Groot)

Okay, maybe it’s not the fanciest suit jacket there, but it sure was a fun tribute to his character, the animated talking tree, Groot.

Vin showed up in a tree bark-inspired jacket plus a simple black shirt-and-pants combo. It might not scream “red carpet” to the uninitiated, but Marvel’s hordes of fans surely got a kick out of his cool jacket. Here’s hoping Groot comes back to life in time for the next Guardians of the Galaxy movie.


These MCU stars sure know how to put on a final red carpet strut. But with the Infinity Saga of the MCU about to come to a close, it’s hard not to get sad about endings.

Luckily, your eyebrows don’t have to fade like your favorite superheroes do. Organic Permanent Makeup offers permanent eyebrows that’ll last you through an alien invasion. Safe, organic, gorgeous, and long-lasting. That’s a promise.

Interested? Check out our handy guide to find out more.

mandy moore's microbladed eyebrows

Mandy Moore has been around for a while. Some of us may know her from A Walk to Remember, while younger fans follow her on This Is Us. And who can forget her pop star days?

Regardless of where you’ve seen her, she’s been making headlines these days for a new reason: Mandy Moore’s microbladed eyebrows are to die for. And they look super natural, too.

mandy moore's microbladed eyebrows

Mandy recently posted a selfie on Instagram stories with the caption, “New brows, new lease on life.”

It’s a reference to her newly microbladed brows. With her eyebrow makeup out of the way, Mandy has Moore time to devote to life. And isn’t that what we’ve been saying for a while now? Glad to know Mandy has our back!

If you’re struggling to believe that Mandy had any work done on her brows, we’ve got the receipts. In a photo posted by her microblading technician, Mandy’s brows are brushed down by a mascara spoolie, revealing a number of microblading strokes.

Mandy’s been getting her brows done since 2017, as evidenced by an Instagram post. So not only do we know that she has good taste, but that she’s pretty good at keeping up with her microblading appointments!

Microblading requires you to stop by every year for a touch-up. This keeps your brows looking fresh AF. After all, isn’t an annual session better than a daily makeup routine?

Moore of Mandy’s brows

This isn’t the first time Mandy’s thrown us some #browspiration. She recently shared a throwback photo of her 2000’s days with the hashtag #dontdyeyoureyebrows.

Straight, blonde hair and thin, blonde brows to match? The photo is peak turn of the millenium.

For the young and uninitiated, Mandy was part of a wave of blonde popstars, including Christina Aguilera and Britney Spears.

Mandy began making waves with her singles “In My Pocket” and “Crush” from her third, self-titled album. From there, she debuted her voice on the big screen with Dr. Dolittle 2 (2001). That same year, she starred opposite Anne Hathaway in the movie Princess Diaries.

Mandy then starred in the classic romance movie A Walk to Remember (2002), playing the Jamie Sullivan to Shane West’s Landon Carter. She covered the Switchfoot song “Only Hope” for the film and sang “Someday We’ll Know” with Switchfoot frontman Jon Foreman. She also released another hit single, “Cry,” to help promote the film.

Read: Six celebrities who underwent eyebrow microblading

Get brows like Mandy’s

If you want to snag Mandy’s natural-looking arches, then microblading is your best bet, as well. As Mandy’s already pointed out, it’s a fantastic alternative to having to do your brows every single day.

Eyebrow microblading has come a long way since it first became popular. So, don’t get discouraged by the horde of microblading gone wrong horror stories! These days, permanent makeup is safe, convenient, and painless. It’s even organic now!

Organic microblading is better than traditional microblading in that:

  • Organic ink pigments are made from all-natural ingredients and zero harmful chemicals, keeping your skin safe from irritations, allergies, and side effects.
  • Natural-based pigments get easily absorbed by the skin, so healing time is significantly faster.
  • Organic microblading pigmetns come in a wide range of colors that suit different skin tones.

Plus, getting your eyebrows done at Organic Permanent Makeup means you’re under the masterful hands of Lorine Mikhaeil, a certified pioneer in the microblading industry. Lorine designed and produced the first organic microblading ink pigments in the US and currently has her own studio and academy for microblading enthusiasts all over LA!

The best part is it doesn’t take most of your day and much of your money. For only an hour-long session plus 500 USD, you can get the eyebrows of your dreams today!

Get expert advice about your eyebrow shape and color from one of our microblading artists. You decide what you want, so you get what you want.

Read: Here’s why organic microblading is better than regular microblading

Speak with a microblading artist today! We offer online appointments and commitment-free consultations for curious clients.

If Mandy Moore counts as one of your eyebrow goals, then check out eyebrow microblading today! We guarantee you: the hype is real.

Microblading can look gorgeous and feel rewarding at the same time—if you have a professional do it. If you’re not careful with where you get your eyebrows done, then you might end up with an embarrassing microblading mistake.

Jami Ledbetter had one such blunder. The 42-year-old ended up with not two, not three, but four eyebrows after a microblading session. Here’s her story.

Microblading mistake of the year

It all started with good intentions, as most microblading mistakes do. Jami’s daughters surprised their mom with a 250 Groupon voucher for a microblading session.

Jami, of Kansas City, Missouri, went ahead and got her brows microbladed in November. The woman who performed the procedure claimed to have certification in microblading.

Unfortunately, “the more, the merrier” principle doesn’t really apply to eyebrows.

“It was pretty painful,” Jami said about her microblading session. “I tried to have a good attitude, but it burned a lot, kind of felt bruised. It took everything in me to hold back tears.”

In addition to a terrible microblading experience, the end results didn’t go well for Jami, either.

“I was devastated,” she said. “I was even dating a guy, and he stopped dating me at that point.”

Jami’s confidence took a hit after the procedure, she said. She even tried to go to someone else to try and fix her brows. However, six weeks later, there were still no changes to her arch situation.
Thankfully, Jami found a solution to her eyebrows woes.

Light(en) it up!

In March, Jami sought help from Kara Gutierrez, a licensed and insured tattoo artist who also specializes in tattoo removal.

The process involves a pigment-lightening solution that gets tattooed into the existing tattoo.

“It’s very unpredictable how much you can remove,” Kara said, “but it works.”

The removal process will set Jami back by at least 1,000. It also took eight weeks to get rid of Jami’s botched eyebrows.

Microblading mistakes like this one don’t just empty wallets and waste time. They also affect victims emotionally.

“I would never wish this on my worst enemy,” Jami said of her situation. “What it’s done to my self-confidence, it’s been hard.”

Lessons learned

“If I would have known it was going to turn out like this, I probably would’ve never done it at all,” Jami said.

Most victims of microblading mistakes echo this statement. And how could they not? A bad brow job can affect your social life, your work life, and more importantly, your relationship with yourself.

When considering microblading, always pay attention to client reviews. Real reviews from real people should have more weight in your decision-making process.

While not all microblading technicians are out to get you, there’s definitely a few who just want to take your money and leave you heartbroken.

Jami also has some advice of her own:

“This is something that is permanent on your face. You have to make sure your artist knows what they’re doing,” she said.

“A certification is just a fancy piece of paper saying [someone] learned how to do this. It doesn’t necessarily mean they’re an expert. Don’t just look into the person that’s doing it. Look into their instructor,” Jami added.

We agree. It’s not enough to know how to perform microblading. The artist should be good.

If you want the best brows…

…then you should go to the best microblading artists.

Organic Permanent Makeup has been in the business for years. In fact, we’re not just experts; we’re also pioneers.

OPM founder Lorine Mikhaeil devised our organic microblading system and continues to teach new generations of microblading artists everyday.

We’re not just here to turn a profit; we’re here to bring beautiful, permanent makeup to anyone who wants or needs it.

Organic microblading does the job better than traditional microblading. It lasts longer, is more compatible with different skin types, and is quicker to heal.

We also prioritize client experience. Our two-step numbing system ensures that you don’t go through any pain. If Jami’s painful experience worries you, then you’ve come to the right place. Microblading experts make sure you feel minimal, if any, pain.

Don’t let bad microblading jobs discourage you from living the life you want to live. By finding the right microblading artist for you, you can say goodbye to daily makeup routines and expensive makeup shopping sprees.

Microblading can change your life—for the better. That’s why you should only settle for the best.

For more information on microblading, visit our introduction and guide here: What microblading is for: Permanent makeup, explained.

OPM also offers tattoo removal with our OPM Eraser System. Find out more here: Unwanted or faded tattoos? OPM Eraser System has you covered.

For questions or concerns, you can send us a message or call us at 310-207-7797. You can also book an appointment with just a few clicks here.

lupita nyongo bleached brows

Leave it to director Jordan Peele to figure out how to build a terrifying movie and a potentially terrifying new trend. His new flick Us parades a set of eyebrows that will either prove to be a hit on Instagram or haunt us in our sleep. And the muse? You guessed it. Check out the Lupita Nyong’o bleached brows look that’s somehow both creepy and chic.

Who doesn’t love Lupita? The award-winning actress is a vision to behold both on-screen and on the red carpet.

Now that she’s conquered Hollywood drama (12 Years a Slave, 2013) and sci-fi (Black Panther, 2018; Star Wars: The Force Awakens, 2017), Lupita is set to win us all over again with a horror movie.

And in the hands of certified spook master, Jordan Peele, too.

Of course, one role isn’t enough for this talent. Lupita plays both the Adelaide Wilson and her doppelganger, Red.

And, ironically, Red won’t be sporting anything distinctively red. Instead, she’s sporting these soon-to-be-iconic blonde, bleached brows.

Game changers: Jordan Peele and this Lupita Nyong’o bleached brows look

Us features a family going on a beach holiday—standard horror film fare. However, there are no creepy murderers or hungry aliens here. Instead, we have the family’s violent doppelgangers, called ‘The Tethered’.

The movie’s makeup department head, Scott Wheeler, shared that the doppelgangers needed to look like the Wilson family—with a sligthly deranged and deprived flavor.

Lupita Nyong’o’s makeup artist Tym Buacharern revealed to Refinery29 how they achieved the star’s look.

“It was a task. We exaggerated her lines and veining a little more than usual and added some sallow texture to her skin, but something just wasn’t working for her as Red,” he said.

Tym explained that the crew wanted a signature look for Red, like how the Tethered son Pluto had burn scars on the lower half of his face, a nod to the character’s love of playing with fire.

“We thought maybe she could have a burn, too, but the prosthetic changes that would’ve been necessary to create that look would take too long.”

It was Lupita herself who suggested the bleached brows, so her arches would appear singed. In fact, the actress was willing to actually bleach her brows, but director Jordan Peele didn’t want to ask too much of the star.

The makeup department then resorted to using special effects mascara, giving Lupita’s brows a burnt blonde color. Tym also backcombed Lupita’s brows to make them truly seem like they went through a baptism by fire.

To add to that stroke of brilliance, the fading brows became a signature for the rest of the Tethered. And so we have Jordan and Lupita to thank for our new obsession-slash-nightmare.

Want to steal the look?

Peel a page out of Jordan Peele’s book and rock bleached brows. Perfect for a chic, new look or an advanced Halloween costume.

While we echo Jordan’s recommendations against bleaching your brows, there are ways to achieve the look still. Here’s how to fake bleached brows:

  • Conceal. Using a mascara brush or a clean toothbrush, brush concealer through your eyebrows. Start at the base and work towards the outer corner of the eye.
  • Just peachy. After putting on concealer, brush on another layer, but this time using a peachier color.
  • Ready…set. Use a setting brush to finish your look with translucent setting powder.

We’ve had so many brow trends in the past years that it’s hard to predict what will be a hit or a miss.

But regardless of which brow trend you jump on (from microblading to Christmas brows), remember to take good care of your arches.

Because once your brows take a hit and stop growing…well, then that’s the real horror movie.

Thick, full lips are in, and there’s no sign of them leaving. There are tons of ways to get fuller lips, including lip fillers and surgery. But today, we’re talking about a new trend: lip threading.

What is lip threading? And is it worth getting? In this article, we answer all these questions and more, so keep reading.

What is lip threading?

Lip threading is an up-and-coming trend that could replace lip fillers in the near future. The procedure works best for people who want to have fuller-looking lips but don’t want the change to be too obvious.

But how is it done?

The Food and Drug Administration (FDA)-approved procedure involves the insertion of a thread into the line of your lips.

Plastic surgeons use a thin tube to place the thread on one-half of the lips. That means if you want both your upper and lower lips threaded, you’ll need at least four threads total. The thread is then snipped with surgical scissors, so it’s not visible.

“These threads are composed of poly-L-lactic acid, or PLLA, a biocompatible synthetic substance,” Dr. Tijion Esho of ESHO Clinic explained to Refinery29.

However, it’s not the threads themselves that make the lips look fuller.

“[The threads] are placed into the lip to stimulate collagen production and therefore change both the shape and size of the lip. The collagen stimulation is modest, so there is a more noticed change in definition than [the] volume of the lip itself.”

Speaking with Coveteur, Dr. Melissa Doft said, “Because it’s a foreign material, it stimulates your body to react and form more collagen in that area. It’s really your body reacting to the threads more than the volume of the actual thread.”

How does lip threading differ from lip fillers?

For lip fillers, cosmetic surgeons inject your lips with “fillers.” Often, these fillers are hyaluronic- or collagen-based. They work by plumping up the lips and by trapping water within the lips.

Lip fillers are ideal for those looking for a well-defined, plump pout. Lip threads, on the other hand, are great for people who just want more defined or slightly fuller lips.

Is this a one-time procedure?

The thread inside the lips break down naturally over time, so if you want to re-plump your lips, you’ll likely have to go in for another procedure.

The good news is that it takes the body a much longer time to break down lip threads than they do lip fillers. Of course, there’s also a downside to that.

“This can be seen as a positive by someone who wants a longer-lasting result,” Dr. Jonquille Chantrey of One Aesthetic Studio told Refinery29.

“However, if you have a side effect such as an infection or a distortion, or you just don’t like the result, you can’t easily get them out.”

Is lip threading safe?

Like all cosmetic procedures, lip threading is not 100% safe, especially if not done at the hands of professionals.

“This is a medical procedure and all medical procedures will carry risk, but within the correct, experienced medical professional’s hands, this can be a safe procedure,” said Dr. Esho.

“If placed poorly then lip threads can cause lumps and other issues,” Dr. Chantrey adds. “I have seen reasonable results but also poor results, particularly with uneven lips.”

As always, if you are interested in getting a cosmetic procedure, seek out a licensed professional.

Does lip threading hurt?

Lip threading is said to involve a sharp pinch when the thread is first inserted, and then discomfort as the rest of the procedure takes place.

Anesthetics are not an option, as they may deter the procedure. According to Dr. Chantrey, anesthetics might affect how your lips look when you are smiling or relaxed, so it could potentially disrupt an accurate lip assessment.

Alternatives to lip threading

If you’re not too sold on invasive procedures like lip fillers or threads, Organic Permanent Makeup offers lip microblading. Essentially, lip microblading is a lip tattoo, except it’s safer and quicker to heal.

Our organic ink pigments are made with all-natural ingredients and zero harmful chemicals. They are highly compatible with all skin types, and they can not only change your lip size; they can also give you the lip color you’ve always dreamed of.

Lip microblading is perfect for women-on-the-go who want to look good despite not having any makeup on. Like all permanent makeup, lip microblading aims to make beauty more convenient.

Our microblading experts will guide you to getting the lip color and size that fits you. You can get an enhanced natural lip or a bold color. The opportunities are endless.

Take back control over your time by getting lip microblading today! For more information, check out this article on lip microblading.

You can also speak with one of our microblading artists by dropping us a line or calling us at 310-207-7797.

organic permanent eyeliner

Beauty innovations arrive faster than we realize. Just a decade or two ago, people found waterproof eyeliner groundbreaking. And now? Now, we’re in the age of permanent eyeliner—and not the kind that fades horribly, but the kind that never looks ugly.

Get ready, because, in this article, we break down the facts about permanent eyeliner. Keep reading to learn more.

All about organic permanent eyeliner

Permanent eyeliner is exactly what it sounds like. Once you get eyeliner on, you never have to worry about this step in your makeup routine ever again.

The method that bests achieve beautiful permanent eyeliner is organic microblading. Microblading is a tattooing technique. It uses small, fine strokes that mimic the appearance of hair. For that reason, microblading works best for permanent eyebrow makeup. However, microblading’s small strokes are also great for small areas, like the lips and lash line.

Organic microblading is an innovation in traditional microblading. It’s safer, better-looking, and longer-lasting. Here’s why.

What makes organic permanent eyeliner better

Organic microblading boasts the following features:

  • Zero harmful chemicals
  • All-natural ingredients
  • Faster healing time
  • No downtime
  • Never fades to blue or green
  • A wide variety of shades

Organic permanent makeup allows you to get microblading with fewer risks and more benefits.

Read more: What color should my eyebrows be? Introducing the Fitzpatrick color scale

The benefits of permanent eyeliner

Permanent eyeliner is perfect for anyone who uses eyeliner on a daily basis. High-end eyeliner brands will ask you for anywhere from $30 to $90 per purchase, and their products only last three or four months of regular use. You could be spending upwards of $300 a year on just eyeliner alone!

Permanent eyeliner only costs a little over $300, and it eliminates the need for applying eyeliner. In the long run, it saves you money and time.

Other benefits include:

  • Natural-looking makeup. Compared to traditional permanent eyeliner, organic permanent eyeliner looks natural. Our expert microblading artists ensure that your natural beauty is enhanced, not covered up.
  • No downtime after the procedure. Unlike other cosmetic procedures, microblading allows you to return to your daily activities without having to take some time off.
  • Expert application. Unsteady hands? No worries. Permanent eyeliner means you don’t have to put on makeup yourself. Our microblading artists will take care of everything for you.

Cost of organic eyeliner microblading

Organic permanent eyeliner costs $350 for either upper or lower eyeliner. For both upper and lower eyeliner, you only have to pay $500.

For disclosure, the fee you pay covers the skill and time of your microblading artist; the ink pigments used in the procedure; the topical numbing gel; and the microblading tools and equipment.

The lifespan of organic eyeliner microblading

With proper aftercare and maintenance, your permanent eyeliner will last up to two years at a time. Afterward, you’ll need annual touchups to keep your liner looking fresh.

Prepping for getting your permanent eyeliner

Getting permanent eyeliner is easier than you might imagine. All you need is to make an appointment and show up on the date of your appointment!

If you’re wondering what to expect regarding the procedure, here’s an overview.

Eligibility for permanent eyeliner

There are some exceptions for microblading eligibility. If you are currently living with the following conditions, then you are unfortunately disqualified from getting organic eyeliner microblading:

  • Keloids
  • Transmittable blood diseases (e.g. HIV, hepatitis)
  • Skin complications and diseases
  • With fillers, Juvederm, or Botox in the desired treatment area
  • Undergoing chemotherapy
  • Extremely oily skin
  • Allergic to numbing agents
  • Pregnant or breastfeeding

If you are underage, you will also have to wait until you are 18 to get organic eyeliner microblading.

Procedure length

The procedure only takes an hour. Some of our clients even come in during their lunch breaks!

Is microblading painful?

We use topical numbing gels before and during the procedure. At most, you will feel mildly comfortable. Rest assured, the procedure does not involve pain at all.

Taking care of the treated area

Your microblading artist will orient you about microblading aftercare, but if you want to get a head start, here’s what you need to know: don’t touch your eyeliner. Not with your fingers, not with anything else. Avoid contact with:

  • Human skin
  • Any liquid, e.g. water, sweat, blood, tears
  • Harsh weather conditions, like strong wind
  • Extreme sunlight
  • Any chemicals, like makeup or skin care products
  • Animal fur

For a full guide to microblading aftercare, check out this list of guidelines.

Scheduling touch-ups

Touch-ups are essential in keeping your eyeliner looking fresh. Scheduling annual touchups also allow you to update your look. If you want thicker or longer eyeliner, then these touchups have you covered.

Get organic eyeliner microblading today

Permanent eyeliner can make your life easier. But more than that, it can give you a boost of confidence you never knew you needed! Don’t hesitate to treat yourself. At Organic Permanent Makeup, we believe that you deserve to feel beautiful and be beautiful—no matter what your definition of “beautiful” may be.