Lady Gaga Launches New Makeup Line, Haus Laboratories
When it comes to iconic fashion and beauty, Lady Gaga is certainly at the top of many people’s lists. Reveling in going over over-the-top and maximalism, Gaga has always pushed the limits of what beauty means and how it makes us better, braver people.
Which is why her newest venture, Haus Laboratories, is extremely on-brand. “When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup,” writes Gaga about her new beauty line.
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Are you ready to ROCK? 🤘 HAUS LABORATORIES LAUNCHES TONIGHT AT 12am PT/3am ET (pre-order) Not only did she build HAUS LABORATORIES from the ground up, @ladygaga also steals the show in our HAUS of Metalhead Collection in this badass look by @sarahtannomakeup, our Global Director of Artistry. The featured line-up for this collection includes: GLAM ATTACK in Biker RIP LIP LINER in Ride LE RIOT LIP GLOSS in Blaze Watch Lady Gaga reveal our entire line-up on a live video on @amazon on #PrimeDay (TOMORROW!) at 3PM PT
“I remember watching my mother put her makeup on every morning, basking in the glow of her power to put on her bravest face as the hard-working woman she was. I then began to experiment with makeup as a way to make my dreams of being as strong as my mother become true.”
“It was then that I invented Lady Gaga. I found the superhero within me by looking in the mirror and seeing who I wanted to be. Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had,” she added. “I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform.”
Here’s what to expect from Haus Labs
Haus Laboratories is releasing six HAUS collections ($49 each), all of which include Glam Attack (shimmery powder), RIP (lip liner), and Le Riot (lip gloss) in different shades.
The collections all come in different palettes and aesthetics. Haus of Goddess is a rose gold dream while Haus of Rose B*tch is a, well, rose b*tch dream.
Haus of Metalhead is gunmetal and rose pink while Haus of Chained Ballerina is deep black and peach.
And then we have Haus of Rockstar in intense red and gold, as well as Haus of Dynasty in bright green and orange.
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Play up ANY persona you're feeling with our HAUS of Collections, curated by @ladygaga. These cruelty-free, vegan gems feature a prism design which speaks to how multi-faceted we are as humans. 💎 Pictured is HAUS of Rockstar Collection, which includes: GLAM ATTACK All-Over Liquid Shimmer Powder in Legend RIP LIP LINER in Slayer LE RIOT LIP GLOSS in Scream We hope you feel inspired every time these self-expression tools are in your hands. HAUS LABORATORIES launches for pre-order on July 15 on hauslabs.com
Haus Labs also has an Amazon Prime Day special in the form of nine limited edition duo sets. The shimmery powder sets Speed Queen, Give ‘Em Heaven, and Downtown Punk sell for $36.
Meanwhile, lip liner duos Floor It, Royalty, and Slay Me retail for $26. And then we have lip gloss sets Laced, Seductress, and Hypocrite for $32.
True to form, Gaga is marketing Haus Labs as a diverse collection for a diverse set of people. Lady Gaga has always been about self-love, and Haus is no different.
The only downside we see so far is that we won’t get our hands on these collections until after they ship in September. The Prime specials are also only available for Prime subscribers.
— Lady Gaga (@ladygaga) July 11, 2019
So until then…
If, like us, you’re going to be waiting until September for Haus Labs to paint your eyes and lips, then why not start getting ready now?
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You can also speak with one of our professionals by calling us at 310-207-7797 or by dropping us a message online.