When you’re a microblading artist, having a website is essential. Part of your training includes ideas on how best to market your skills—and there’s no better avenue than your own website. This article tackles the task of building an effective microblading website.
Websites are like resumes and portfolios in one. They give clients information about your business, provide a list of your services, and showcase your abilities and experience.
But, of course, there’s more to an effective website than just the basics.
Do I really need a website?
This is a very common and valid question, especially with the popularity of social media Facebook and Instagram, in particular, can certainly act as your clients’ go-to information centers about your business.
In fact, Facebook is extremely optimized for business promotion. In addition to having a wide audience, Facebook pages also have instant messaging, reviews, shop mode, and live videos.
Instagram, on the other hand, is a haven for beauty enthusiasts. Plus, their photography-focused interface is ideal for highlighting your photos.
Given this, the question is do you still really need a website?
The answer is yes.
- Websites are a one-stop shop. When done correctly, the website will provide everything a client could need. They don’t have to switch between apps or browser tabs.
- You get to control everything. Facebook and Instagram have great features, yes, but there’s not much room for you to explore. You have no choice but comply with the limitations of their features.
- Websites highlight your visual brand. No other branding gets in the way of your own. No other logos, no ads you didn’t vet. Websites allow you to take control of your narrative.
- You get a platform for written content. Social media is great for visual content, like photography, videos, infographics, and the like. However, they’re not optimized for articles or other written content. And sometimes, the best way to offer advice or provide information is through a well-written article.
- You don’t go down with the ship. It doesn’t happen very often anymore, but sometimes, social media sites stop working. The reason could be a security issue or traffic overload. Regardless of why, when the social media platform is down, so is your page.
- Websites are essential to your brand as a professional. What legitimate business doesn’t have its own website? A site signals to clients that you’re a serious service provider who’s proud of their craft.
Make no mistake: websites are essential in making a name for yourself.
Ready to get started? Here’s what you need to know about building an effective website.
Top tips for building a microblading website
Truth is, most microblading artists don’t have much know-how on website building and design. It can be very intimidating to even plan for one.
But don’t fret—these tips will see you through and beyond the website building process.
1. Hire a developer and a designer
Don’t DIY your website. Trust us. It may be tempting to use a free website builder and hosting service, but seriously, don’t.
Web development and design aren’t easy jobs. They take incredible amounts of skill and years of experience. Additionally, these people know what the current trends and standards are in web design. They can also maintain your website and respond to any technical issues.
If you want a website that looks professional and works well, don’t take it upon yourself as a little side project. After all, what would happen if somebody DIY-ed permanent makeup on themselves? Yikes, right?
In fact, finding the right developers and designers is a task upon itself. You can’t just hire the cheapest dev you find or a friend of a friend’s cousin who “knows how to Photoshop.”
Here’s what you should keep in mind when scouting for a dev and designer:
- Sometimes, they’re the same people; sometimes, they’re not. Some devs are also designers. Decide if you want one person to do everything or if you want a team working on the website. You’ll probably pay less for a one-person team, but it’ll take a lot longer to finish the job.
- Check their portfolio. Have they finished similar projects in the past? Do you like the projects they’ve done? It’s important to hire someone whose work you respect. That way, you know you’re in good hands.
- Ask for customer reviews. Website building is a collaborative effort. They’ll need your constant guidance and feedback, so they can make the website you want. Find out if your prospects are team players and if they take constructive criticism well. Did they get along with clients? Were they able to satisfy customers?
- Trust your gut. After all, no one knows your brand better than you do. Sometimes, when you’re torn between two impressive candidates, the solution is simple. Trust your gut.
2. Cover all your bases
Your website should provide all the information your client could need. Here are the basic pages your website should have:
- Homepage or landing page. This page is the first page your client sees and should therefore be attention-catching while also providing essential information.
- About us. This page features your brand story and highlights why your business does what it does.
- Meet our team. This page pits a face to the brand. It allows clients to see who they will be working with, as well as provides a list of your qualifications and experience.
- Services. This page serves as a menu for your clients. It lists down all your offers.
- Reviews or testimonials. This page features your best reviews from clients to prove that you provide customer satisfaction.
- Frequently asked questions. This page provides additional information about your business and your services.
- Blog. This page features your latest blog posts.
- Contact us. This page provides clients with your contact information.
3. Make it easy to reach you
Your website should have built-in chat and email features.
The chat feature should be available on every page. Hire a customer representative to answer client questions as they arise.
The email feature should be on your contact us page, so clients don’t have to open another browser tab or app just to send you a message.
Additionally, make sure to provide your complete address and contact numbers. Embed a Google map of your location to help clients visualize your address.
4. Keep your website speedy
Website speed is a make or break factor. Site visitors will not wait for a slowly loading website, especially since there are dozens of other microblading websites on the internet.
Tell your web developer to prioritize web speed. Here are a few tips to keep in mind:
- Take it easy with the videos. Don’t have autoplay videos on your site. You also don’t need to have a video on every page. Videos should always be used sparingly.
- Buy a bigger bandwidth. Basically: get bigger space. Upgrade your hosting service to get quicker loading speeds.
- Use appropriately sized photos. You don’t need a 3000-pixel source image for a photo that only takes up 50px on the screen. Your website will still load all three thousand of those pixels. Use photos that correspond to the size they’re viewed.
5. Provide great content
If you’ve ever heard of search engine optimization (SEO), then you know that great content is the key to success.
SEO basically means making sure search engines find your website trustworthy. Because otherwise these engines won’t display your website as part of their top search results.
Search engine optimization is more than just using the right keywords. Google has evolved from just crawling articles for a string of words.
To rank higher in search results, you’ll need well-written content that gives site visitors valuable information.
Hire a good writer; research keywords; and follow standard SEO practices.
Websites give clients a glimpse of what you have to offer
A well-designed, functional website will impress clients of all kinds.
Building a good website takes time and effort (and a little money). But it’s a good investment for anyone who’s serious about making it big.
Read more about marketing your microblading business here.