client loyalty

The beauty industry thrives on client loyalty. Don’t we ourselves have a preferred hairstylist or manicurist? Hollywood celebrities, especially, often stick with one or two makeup artists throughout their career.

But why is that? And how do we cultivate that kind of relationship with a client?

When it comes to having a successful microblading career (or any career in the beauty industry, for that matter), client relationships are crucial.

During your first year or two as a microblading artist, it’s the returning clients that will get you through. Their reviews and recommendations will help get you new clients, as well.

Here are a few tips on building and cultivating client loyalty.

The golden rule about client loyalty

No, there’s no special golden rule when it comes to microblading. It’s the same everywhere else: do unto others what you want others to do unto you.

Think on the qualities you like in your preferred beauty technicians. Are they always late to your appointments? Do they disregard your worries? Forget your default hair color or manicure style?

Of course not. Your preferred technicians respect your time and remember your preferences. They offer exciting new services but tell you about the risks involved.

In short: they don’t treat you as just a client. They treat you as a friend.

So, if we apply the golden rule, it seems that cultivating client loyalty is pretty easy to understand. Just treat your clients as friends.

But, of course, sometimes that’s easier said than done.

Below are concrete action steps you can take to develop client loyalty.

1. Honesty is the best policy.

Trust is crucial in any relationship. Client-artist relationships are no exception.

Imagine if you hairdresser lied about how long your new hair color would last.

“It’ll last a year and a half,” they said. But only six months later, and your original hair color is already beginning to reappear. Would you ever trust that hair stylist ever again?

Maybe, but probably not. After all, there are literally thousands of other hair stylists who would probably not lie to your face.

What you should do:

  • Answer all your clients’ questions truthfully.
  • Research carefully about your own services, so you always have answers ready.
  • Be upfront about risks, if any.

What you shouldn’t do:

  • Omit important information.
  • Exaggerate or underplay any details.
  • Perform microblading on a client who isn’t fit for microblading.

2. Always be on time.

This is pretty basic, as far as advice goes. However, it still bears repeating. Being late is extremely unprofessional and disrespectful. It shows clients that you don’t care about their time or their schedule.

What you should do:

  • Carefully plan your schedule, so client appointments don’t run into each other.
  • If a client is demanding for an extension even if you have an upcoming appointment, be firm but polite about declining. Offer your next free time as a follow-up appointment.
  • If you’re performing a home service session, research the location so you know what roads to avoid and what time to leave your place.
  • Contact your client immediately if there will be any delays in the schedule.

What you shouldn’t do:

  • Make a client wait for more than 30 minutes.
  • Use generic excuses. Explain why you’re late and what you’ll do so it won’t happen again in the future.

3. Take notes.

The first time you work on a client, make sure to observe and memorize their preferences. You could even take actual notes, so you can consult them in the future.

One of the perks of having a default stylist is you can say, “I’ll have the usual,” and they’ll know immediately what you mean.

Offer the same perks to your clients, and they’ll likely keep coming back to you.

What you should do:

  • Remember their favorite microblading procedures (e.g. eyeliner, brows, lips, etc.).
  • Note down their Fitzpatrick skin type, so you can ready the pigments that best fit their skin.

What you shouldn’t do:

  • Assume exactly what they want. Always ask first what they want you to do before offering any suggestions.

4. Be sensitive.

During the microblading session, be mindful of how your client is reacting to what’s happening. Are they nervous? Do they seem like they’re in pain? Do you think they’re having second thoughts?

It’s normal for first-time clients to be uneasy; after all, microblading can be pretty scary, given that it’s “permanent” makeup.

You don’t have to hold your client’s hand, but making them feel comfortable is a great way to ensure their loyalty to you.

What you should do:

  • Explain the process beforehand so they’re not left anxious and wondering what’s about to happen.
  • Explain what each microblading tool does. The more they know about what’s going on, the less stressed they’ll be.
  • During the procedure, ask how they’re feeling. It shows that you’re sensitive to their needs.

What you shouldn’t do:

  • Act like they’re not there. Make sure to talk to your client. You don’t have to chat; just the occasional “Are you doing okay?” is enough. After all, not all clients prefer talking during the procedure.

Liked what you read about client loyalty? Think we missed something important? Leave us a comment below!

Leave a Comment