Success is a dish best shared.
At any point in your career or business, you might start to think about “paying it forward” or “sharing your blessings.” It’s a great thought, one that will show clients that you care about more than just making a living.
Wondering what cause your microblading business should support? This article is here to answer all your questions. Keep reading!
Why support a cause?
More and more businesses are finding causes to support these days. “Corporate social responsibility” or CSR is a way for businesses to give back to society and to generate positive press for themselves. It’s a win-win situation.
Of course, small businesses don’t need to worry about donating to the World Health Organization or the World Wide Fund for Nature. CSR is not about biting more than you can chew. It’s about giving back—without compromising profit or employee salaries.
Supporting a cause can:
- Show clients you’re genuine. You care about them, sure, but what else do you care about? What are you willing to take responsibility for? Having a CSR demonstrates your goodwill and capacity for doing good, making you easier to trust and love.
- Make a difference. Even a $500 a year donation can change a life. You don’t have to start big. You just have to take the first step.
- Feel good about what you do. Knowing that you’re making the world a better place can give you more fulfillment in life. And being fulfilled makes you better at the job! (Not to mention happy and free of stress.)
Choosing a cause to support
You can always choose a cause that’s close to your heart, such as helping less fortunate kids go to school or helping prevent the slaughter of impounded animals.
However, if you don’t already have a cause in mind, it can be difficult to choose something to support. If you’re not yet set on a specific cause, then here are some tips:
1. Go back to your roots.
Consider the values your business stands on. Do you exist to make women feel more confident? Are you around to promote the use of organic ink pigments?
Think about your mission and vision. The best CSRs are aligned with the businesses’ interests.
For instance, one of Nike’s CSRs is helping less fortunate kids to enter the sports world—with the help of their shoes and sports apparel, of course.
Starbucks helps farmers all over the world as a way of honoring the farmers who supply their coffee beans.
Having a strong grip on and a deeper understanding of your identity will help you determine the ideal CSR.
2. Find out what your clients support.
It’s more rewarding to support a business that cares about the same things you do.
When choosing between Nike and a different shoe brand, it’s easier to decide on Nike if you like the cause they’re forwarding. Not only are you getting a nice pair of shoes, but you’re also helping kids reach their dreams.
That’s why it’s important to find out what your clients’ causes are.
If your business values and their causes align, then that’s a jackpot. Do they support women’s rights organizations? Perhaps environment-friendly groups? If they are, then you know without a doubt that your CSR will resonate with your clientele.
3. Consider your employees’ causes.
Of course, employees are as important as clients. After all, who else would drive your business to constant success?
Ask around if they have any suggestions about what specific charities or organizations to support. If you choose to support the same cause, then they’ll feel valued and supported, too. They’ll also be more enthusiastic to participate in any CSR activities you’ll have in the future.
4. Narrow down your choices.
Finding a cause is rather easy (e.g. the environment), but choosing a charity can be difficult. There are lots of factors to consider, such as their proximity to your business and how well the charity is being run.
Don’t just settle for the first charity you find and call it a day. Remember: it’s your time and your money that you’re donating. Make sure they’re deserving.
Do your research. Do these charities have lots of programs? Are they transparent about where their money comes from and how they use it? Are they registered with the IRS? (If they’re not, your donation may not be tax deductible!)
Check out the Better Business Bureau, Charity Navigator, Charity Watch, and Charity Review Council for information about your shortlisted organizations.
Don’t hesitate to help
Think about it: you’re not just making a difference in your clients’ lives; you’re also making a difference in the lives of hundreds other people’s!
Sure, having a business or career you’re proud of doesn’t require you to have a CSR. But it sure makes it a lot easier.
Questions? Suggestions? Leave us a comment below!