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In this series, we talk about how you can become a top microblading artist.
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If your heart is set on venturing on your own, then it’s best to start preparing. There are definite advantages to joining your favorite microblading clinic’s crew, of course. However, there’s nothing as challenging and as rewarding as running your own business.
One challenge for microblading entrepreneurs is marketing. How do you go about making a name for yourself despite the competition? How will you introduce your business to the world? Should you invest in print ads or devote your energy to social media?
An excellent microblading training school would have touched on these questions during your training. However, if you want to get ahead of the learning curve, then keep on reading. Today, we answer your biggest microblading marketing questions.
Branding your business
What is a brand? Your “brand” is the culmination of thoughts people have about your business.
For instance, the Coca-Cola brand is associated with its squiggly white logo, the color red, having fun with family and friends, and their unique take on soda. When asked to describe Coca-Cola, people will likely use the adjectives “refreshing,” “energetic,” and “fun.”
On the other hand, the brand Apple would likely be described as “innovative,” “sleek,” “luxurious,” and “quality.” Both these brands are trusted by their market. And it’s not just that. These brands have developed emotional bonds with their market. When you drink a Coke, you feel nostalgic and comforted. When you buy the latest iPhone, you feel validated and excited.
So, when it comes to branding, the question is this: what do you want to be known as?
As you build your brand, here are the most important steps you need to take:
Securing a target market
Remember: at this point, it’s not realistic to target the whole state of California. Focus on a specific group of people, and introduce your brand to them first. There’s no reason you can’t expand your market after, right?
Settle on a demographic. For instance, your target market could be 20- to 40-year-old females in Los Angeles, CA who are tired of having to do their makeup everyday. These very specific characteristics will allow you to create advertising materials that appeal to your market specifically. You could write a post on Facebook saying, “Tired of having to do your makeup everyday? After your first microblading session, you’ll never have to pick up a makeup brush again!”
Choosing your own adjectives
The great thing about starting a business from the ground up is that you get to control your narrative. Before you start setting up your social media pages, think: how do I want my clients to describe my business? Again, the answer to this question will affect how you present your business.
Want your business to be described as hip, millennial, youthful, or energetic? Then perhaps you should incorporate emojis in your posts and write in an upbeat, happy manner. Keep your posters colorful and bright, too.
Prefer to be called professional, expert, or top of the industry? Then stick to a business-like writing tone. Skip the emojis. Keep your visual materials minimalist and sleek instead of vivid or messy.
Creating your platforms
Every business needs a website. Most websites are like brochures or pamphlets; they contain the business’s contact details and other essential information. Other websites are like storefronts: you can do your online shopping at their sites, as well as speak with a customer representative.
Tailor your website to your target market and your adjectives. The most important things about branding are cohesiveness and consistency. Don’t deviate from your chosen writing tone and visual theme. Doing so will only confuse your market and weaken your brand.
Here are other tips for your website:
- Have a live chat feature. So, your client has a question. If they’re already on your website, why make them reach for their landline? Incorporating a live chat feature means clients can communicate with you as soon as they think of something to talk to you about.
- Include an online appointment system. Similarly, if you client wants to book an appointment, then give them the option of doing so ASAP.
- Have a frequently asked questions page. Even if you don’t frequently receive questions yet. Anticipate your clients’ needs and study other businesses’ FAQ pages, so you can come up with a list of possible concerns your clients may have.
- Highlight your credentials. Nothing screams “trustworthy” more than a list of credentials and experience. Have a page where your photo is featured, together with your real name, experience, and achievements. You’ll come off as reliable and accomplished to anyone who views that page.
- Keep your blog updated. Not only is an active blog good for search engine marketing, it’s also a way for you to connect with your clients. Microblading is not like buying a book or shopping for groceries; for most of your clients, microblading is not familiar. They will want guides and tips and tricks. They will need customer reviews and informative articles that prove you know what you’re talking about.
Setting up social media
Once again, your target market is key. You don’t want to create an account on every single social media site, only to have them become inactive. It doesn’t look good for your business.
Concentrate on the social media sites where your target market is most active. More often than not, that means Instagram and Facebook.
Keep your accounts updated with before and after photos, blog posts, and videos. A business profile that hasn’t been updated in more than three days appears untrustworthy and off-putting. Clients will doubt the legitimacy of your operations and search for another business instead.
Up next: What to expect in a microblading course
Interested in taking the next step towards your new career? Get an idea of what you’ll be learning about in our next article.
Read: What to expect in a microblading course