Maintaining a social media presence is key to connecting with your audience. In this short guide, we offer suggestions on what to post and where to post when promoting your microblading on social media.
What many don’t realize is most online marketing tools are actually already free. Facebook, Twitter, Instagram, YouTube, and Pinterest come with a built-in market. Posting content that resonates with them? That’s up to you.
If you’re not yet ready to hire a social media team, DIY-ing your social media content is the way to go. Here’s how you should do it.
Why maintain a social media presence
There are several advantages to focusing on social media:
- It’s easy. You already have most of these social media accounts, so there’s no need to familiarize yourself with a new environment.
- It’s free. Making a business account with these sites is free. All you need to pay for is running paid ads.
- You have a built-in audience. Everyone has at least one social media account. Most people own a Facebook account, and the few who don’t likely have a Twitter or Instagram account.
- You can target a specific market. Running ads on social media allows you to specify a target audience, for instance: female middle-aged women who live in Los Angeles, California. Or, if you’re not keen on spending money on paid ads, there are tons of location-specific Facebook groups and hashtags you can capitalize on.
Your marketing tool kit
Before setting up shop, there are a few things you’ll need.
- A working website. Your social media site plays a big role in redirecting your clients to your website. It’ll be a waste of a good opportunity if you don’t have your website up and running yet.
- A social media plan. What should you post? And when? Having a social media plan or calendar allows you to prepare content ahead of time.
- A starter audience. People are more likely to pay attention to your profiles if you already have a following. Make sure to enlist the help of family and friends, so your profiles will have at least a hundred likes or followers upon their creation.
- Your branding. In an earlier article, we discussed the importance of branding yourself as a microblading artist. Social media will help solidify your branding, while your branding will guide your social media posts, so they’re coherent and on-brand.
Choosing a social media site
There’s a number of social media sites to choose from. Here’s what we recommend:
- Facebook. Facebook’s business profile allows you to provide basic information about your website, like history and location. It also has a built-in review service, so it’s easier for clients to leave their comments.
- Instagram. Instagram is the go-to social media site for all things fashion and beauty. Social media influencers thrive on Instagram, and you can, too.
Focus on these two social media sites, as most of your market will have these accounts. You can also create Twitter and Pinterest accounts as time goes on, but note that fewer people are there.
What to post on social media
Remember: Social media is a visual medium. People won’t notice your posts unless they have something interesting to look at.
Never settle on a simple text post. Even if it’s a short announcement, make sure to include an attention-catching image.
Here’s our suggested types of content:
1. Photos of finished products
Feature your clients (with their consent, of course!), so your profile viewers know you’re the real deal. It also shows that you care about your clients and that you’re proud of the work you do.
2. Articles from your website
Share your content with the world! Especially if the article is about microblading guides. Just make sure that your articles are value-adding, so you’re contributing to your viewers’ knowledge.
3. Videos of the procedure
Speed up a video of a microblading procedure, and then post it on your page. Procedure videos should never be longer than 3 to 5 minutes; otherwise, you could lose your viewers’ interest. And add fun, upbeat background music!
4. Artist features
Whether you operate a microblading clinic or run your own show, it’s important to show the face(s) behind the face mask. It humanizes your business and fosters feelings of trust from the clients’ perspective.
Don’t be intimidated by tech. Promoting your microblading on social media can get you tons of clients. Plus, making a name for yourself and building a presence will keep you top-of-mind for your target market.
Questions? Drop us a message in the comments below!